In a bold move, Saffire retires its iconic blue after 15 years, for actual FIRE to represent the brand. Yes, actual real, burning FIRE.
“We’re saying BYE BYE BYE to the Blue and HELLO to FIRE” said Jeremy Emerson, Partner & Chief Creative Officer for Saffire. “Many ticketing companies have adopted blue to be part of their logo, and this move will truly differentiate us in this fiercely competitive industry.”
In Saffire’s FIRE era, significant investment will be made in training for all staff in one of the following areas: fire eating, fire walking, and fire juggling. Given Saffire’s prominence in the events industry, staff can provide entertainment while offering on-site support, further increasing value to clients.
Stay tuned to Saffire’s social media pages for further developments on this HOT announcement!