FOR IMMEDIATE RELEASE
East Texas State Fair Sees Explosive Growth with BlastPass
AUSTIN, Texas - November 21, 2019 - The East Texas State Fair knows a thing or two about hosting an event. Since 1912, the fair has operated for 10 days in the month of September, offering something for everyone, including rides, games, competitive exhibits and more. Over 250,000 visit the fair annually.
Even though the event has a long history with many traditions, the fair has never been afraid to embrace new technology. This year, the East Texas State Fair utilized BlastPass RFID Technology to manage all alcohol sales, including sales in their craft beer garden. The fair’s willingness to improve the way they accept payment has paid off—not only was it easier for customers to purchase beverages, but the fair saw a 49% increase in revenue from 2018 alcohol sales!
In addition to easier transactions, East Texas State Fair incentivized beer enthusiasts to visit the craft beer garden by pre-loading each BlastPass wristband with one free beer tasting. This not only increased traffic to the area but encouraged attendees to sample additional new offerings they may not have otherwise tried. As a result, craft beer tastings and revenue in the garden also increased.
“The East Texas State Fair was excited to extend our partnership with Saffire, by utilizing their new BlastPass RFID technology for all alcohol sales at this year’s fair,” said John Sykes, East Texas State Fair CEO. “We saw a 49% increase in our alcohol revenue due to several factors, but certainly BlastPass was key. This is the future for any fair wanting to gain better control of the revenue streaming into their event.”
About the East Texas State Fair
The East Texas State Fair is organized exclusively for charitable and educational purposes through the operation of an annual event promoting education, entertainment and the spirit of competition. The fair is committed to agricultural heritage,families and service to the community. Their mission is also to create commerce for Tyler and Smith County by providing venues for others to utilize and by drawing participants to the complex. Since 1992, the East Texas State Fair has offered $877,000 in scholarships.
Saffire empowers hundreds of clients with beautiful, unique and engaging websites, with integrated SaffireTix ticketing and BlastPass RFID Technology, complete with amazing real-time reporting. Saffire’s Spark content management system puts live editing power in clients’ hands by making content and tickets easy to update with unlimited help when needed. Social media, email and text marketing are also included to fuel client success. To see how Saffire can help you increase revenue and encourage traffic to your special events with an easy-to-use integrated RFID platform, sign up for a demo at www.saffire.com.
Senior Director of Marketing & Partnerships