Los Fresnos Rodeo, Texas
A challenge we are constantly facing, is in helping organizations with unscalable, difficult-to-reproduce logos find a new direction that celebrates the heritage of their previous logo or brand, but provides them with a modern, professional and fully scalable piece of art to use moving forward. This was the case with
Los Fresnos Rodeo, where photographic elements were combined with a large amount of text to create a logo that was nearly impossible to use in any offline application. A new, simple, clean and easy-to-reproduce logo was necessary, and the resulting work gives Los Fresnos Rodeo a very flexible mark that is easy to scale and reproduce in any medium, while echoing the spirit of their old logo.