In The News - Extraco Chooses SaffireTix
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In The News - Extraco Chooses SaffireTix


Extraco Events Center Chooses Innovative Ticketing Partner

AUSTIN, Texas – August 1, 2018 – Extraco Events Center, central Texas’ premier event facility, has strategically chosen Saffire as its new ticketing partner, enhancing an existing relationship between the organizations. The partnership is an expansion of website and online marketing services already provided by Saffire and is a shift away from the Center’s former ticketing provider, Ticketmaster.

“SaffireTix offers the unique ability to integrate our ticketing directly into our custom Saffire websites, which increases ticket sales,” said JD Ewing, VP & COO at Extraco Events Center. “Saffire has a proven track record of providing state-of-the-art solutions and world-class customer service with a commitment to increasing our revenue. We are thrilled to partner with Saffire to take our ticketing to the next level.”

The change highlights Saffire’s rapid growth in the ticketing industry, as organizations begin moving to a fresh, nimble and hassle-free ticketing service. Over 125 venues and events have already joined SaffireTix.

“Extraco Events Center is an ideal ticketing partner for us. We’ve achieved so much over the past six years with their websites and online marketing, and now is the perfect time to completely integrate the customer’s ticket buying experience,” said Saffire President, Aaron Pederson.

Saffire’s one-of-a-kind ticketing solution allows venues to manage everything about their ticketing and websites through one simple platform, from any computer or mobile device, at any time. Saffire is leading the industry by providing the fully integrated software for both online services, while maintaining a customer-focused approach and real-time reporting.

About Extraco Events Center

The Extraco Events Center, home of the Heart O’ Texas Fair & Rodeo, is the center of entertainment in Central Texas. Its mission to produce events for education, entertainment and agricultural experiences while giving back through youth scholarships has had a positive outcome for Central Texans. The premier facilities host over 225 events with an attendance of 420,000 and a $47 million economic impact annually. To learn more about current events at the Extraco Events Center and to buy tickets, visit

About Saffire

Saffire empowers hundreds of clients with beautiful, unique and engaging websites, and integrated SaffireTix ticketing, including online, advance and box office sales, all with amazing real-time reporting. Saffire’s Spark content management system puts live editing power in clients’ hands by making content and tickets easy to update with unlimited help when needed. Social media, email and text marketing are also included to fuel client success. To learn more about SaffireTix, visit


Primary Contact
Cassie Dispenza
Senior Director of Marketing & Partnerships

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