Jenny Nagelmueller is the PR/Communications Director at the San Antonio Stock Show & Rodeo
in San Antonio, Texas.
Born in the small rural town of Seguin, Texas, Jenny grew up with an outdoors/farming/ranching background. After a brief stay in Oklahoma to fulfill a dream to play collegiate volleyball, Nagelmueller returned to the capital city to complete a Bachelor of Arts degree from the University of Texas at Austin in 2005, where she graduated Magna Cum Laude.
After a brief year as a Corporate Marketing Assistant at the former Austin Ice Bats, Nagelmueller moved her love of marketing and knowledge of web-based communication and interaction into a role as Marketing Director at Ryland Homes of Austin. Managing both the Austin and San Antonio divisions in her two final years with the company, Nagelmueller was in charge of over 30 communities and their online properties.
In the spring of 2010, Jenny made it back to her “small town” roots when she accepted the job as PR/Communications Director at the San Antonio Stock Show & Rodeo. A volunteer organization that emphasizes agriculture and education to develop the youth of Texas, the organization brought a “family” feel to her professional world. Nagelmueller now works with over 5,500 volunteers, an Executive Committee and Board, and just over 30 staff members to put on what has been named PRCA’s Large Indoor Rodeo of the Year for the last nine years consecutively. In her fourth year with the organization, Nagelmueller has become increasingly focused on its social media efforts and media presence throughout the year. Along with managing the core message and aesthetic look of the website, Jenny manages the Rodeo’s social media channels and public relations to media and corporate partners.
Jenny resides in San Antonio, Texas and enjoys anything outdoors! A runner, avid reader, fisher and hunter, Nagelmueller also stays involved in the pulse of the community via memberships and volunteer roles at other non-profits and organizations. She is a member of Alamo Area Hospitality Association, National Professional Women’s Association and regularly attends American Advertising Federation, PRSA and North, South, Hispanic and Greater San Antonio Area Chamber meetings. Jenny is also the staff liaison for a pilot focus group for the San Antonio Stock Show & Rodeo comprised of under-35 aged volunteers who help spearhead and execute efforts to recruit new and demographically diverse volunteers.
In this episode, Jenny takes some time out of a busy day during the 2014 San Antonio Stock Show & Rodeo to discuss all things related to marketing the event. She covers the best ways to use social media and the all-important timing and mix of advertising. How is her job made easier? Volunteers! As Jenny says, you cannot buy the type of viral marketing that is perpetuated by volunteers who are passionate about an event and really view it as their job to promote it.