A Conversation With Danny Aguilar
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A Conversation With Danny Aguilar

Danny Aguilar has over 25 years of experience helping organizations increase their visibility, sponsorship revenue, and social media presence. He has worked as European Promotions Director for the International Organization Up With People and continues to work as the Assistant General Manager and Director of Marketing for the Delaware State Fair and other organizations creating marketing strategies for their events/festivals, and corporate sponsorship programs.  Danny currently serves on the Lake Forest School District Board of Education, Kent County Tourism Board, and several local nonprofit boards throughout his community. He also is a proud member of IEBA and IAFE where he serves on the Entertainment Committee.

In this episode, Danny talks about the key to success for smaller events: great partners! The marketing staff of Delaware State Fair consists of two people, but, with great partners, like Saffire, they are able to do big things in a professional manner. He talks about the crucial need to market to all generations and how a bit of trial and error is to be embraced. It’s the only way to find out what works! Danny shares a very simple way to track a key metric that will help sell sponsorship. You won’t want to miss this one!

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Key Moments:

  1. 8:00 - Why the traditional and social mix needs to remain a focus in order to reach all generations.
  2. 10:54 - It may be hard to measure, but ROI is important to justify the money spent on marketing efforts.
  3. 12:20 - Track zip codes at your gate! This is key data with which to arm yourself when attracting sponsors.
  4. 14:08 - Smartphone technology is of paramount importance! 
  5. 15:25 - Great partnerships (like the one The Fair has with Saffire) can greatly help to enhance marketing efforts and are the key to success in many cases.
  6. 16:42 - Interns can be a great asset for updating social media, but be careful to always have a consistent message.
  7. 18:41 - Always look to other fairs and events, large and small, to see what they are doing to see if you can incorporate some of what they do into your event.

Danny's Organizations

International Association of Fairs & Expos
International Entertainment Buyers Association
The Amplifier is brought to you by Saffire in cooperation with IAFE, IFEA, IAVM and WFA. For more information or feedback, please contact info@saffire.com.

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