Amplifier Extra - Planning for the New Year
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Amplifier Extra - Planning for the New Year

 Kendra Wright, President of Saffire, has worked in online marketing since 1995, managing global Internet strategies at a Fortune 1000 technology company. In 1998, she founded her first company, Wright Strategies, delivering internet marketing strategies to clients like KEEN Footwear, Jeep, Panasonic, Intel, Nike and Chrysler.

In 2009, Kendra launched Saffire ( to deliver software that empowers events, venues and destinations with a beautiful, interactive website they can control anytime, anywhere. Saffire has grown to service hundreds of clients and has won awards from many industry associations.

A “serial entrepreneur,” Kendra has also started email marketing and online gift companies. Kendra grew up in Branson, Missouri working in her family’s fun parks and started her career managing non-profit fundraising events.

For this week's episode of the Amplifier Podcast, Kendra put together another “Amplifier Extra,” an entire episode devoted to one topic we think our audience will find valuable: planning for the new year. Kendra shares the strategy employed by Saffire for this process and how her team will be getting a jump-start on 2015 by setting “SMART” goals and objectives! In 15 minutes you will be inspired to begin your own planning process, armed with enthusiasm and a few key tools from the Saffire files!

Learn how to implement this calendar in your planning!

This is a great way to see your entire year and everything that needs to be accomplished! Buy a regular desk calendar and multicolored post it notes! Listen in for more details!

Listen Now

Key Moments:


1:09 – Step one in the planning process: set between 5 and 7 overarching goals, ensuring consensus within the organization on what those should be.

2:39 – Get everyone on board for the next step of defining the objectives necessary to achieve those goals and make them “SMART!”

4:00 – Time and Money: craft a solid plan for the timing and costs to execute the plan.

6:24 –Kendra shares great tip for keeping focused on the plan for the entire year - think “wallpaper!”

The Amplifier is brought to you by Saffire in cooperation with IAFE, IFEA, IAVM and WFA. For more information or feedback, please contact
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