Kendra Wright, President of Saffire, has worked in online
marketing since 1995, managing global Internet strategies at a Fortune 1000
technology company. In 1998, she founded her first company, Wright Strategies,
delivering internet marketing strategies to clients like KEEN Footwear, Jeep,
Panasonic, Intel, Nike and Chrysler.
In 2009, Kendra launched Saffire (www.saffire.com) to deliver software that empowers events, venues and
destinations with a beautiful, interactive website they can control anytime,
anywhere. Saffire has grown to service hundreds of clients and has won awards from
many industry associations.
A “serial entrepreneur,” Kendra has also started email marketing
and online gift companies. Kendra grew up in Branson, Missouri working in her
family’s fun parks and started her career managing non-profit fundraising
For this week's episode of the Amplifier Podcast, Kendra put
together another “Amplifier
Extra,” an entire episode devoted to one topic we think our audience will find
valuable: planning for the new year.
Kendra shares the strategy employed by Saffire for this process and how
her team will be getting a jump-start on 2015 by setting “SMART” goals and
objectives! In 15 minutes you will be inspired to begin your own planning
process, armed with enthusiasm and a few key tools from the Saffire files!