Saffire Website Features
What is the reasoning behind Saffire features?
We have two main sources we go to when developing software features – our customers and latest trends. Since our customers use Saffire on a daily basis, they are our best source of feature ideas. Our features come from an annual customer survey and ongoing feature requests. We also watch industry trends and add and enhance features based on what is the “latest and greatest” in software development, user interface and design.
How many users can manage our Saffire website under our licensing agreement?
You can have as centralized or distributed website and ticketing management as you like. Unlimited people can manage your website and ticketing through your Spark content management system for no additional charge. You can even give customized access to various team members, so they can only manage and see certain parts of the website.
Do you enter our old website content, or do we?
We can do whatever works best for you. Of course, we want you to learn our easy Spark content management system so you can make changes in a flash, but if you’re pressed for time, we can enter initial content, depending on your preference and budget. We replace Wordpress websites in many instances, so we can usually import Wordpress site content.
Do I have to use one of your layout “templates?”
No! It’s true that website layout trends change, and of course our clients want website designs that are on trend. But the sky's the limit for your site design. We’re always happy to share best practices with you, and we have some layouts to get you started, but every client is different, and we want their websites to reflect that.
How do I know you’ll give me a design I love?
There is always a little trepidation that you’ll get a beautiful, unique design. We want to put your mind at ease. Our creative director is gifted at taking your hopes and dreams and translating those into a beautiful design. We’re proud to say we’ve gone through the process hundreds of times, and we have a great success record.
What can we change about our website, and when do we need to call you?
Many providers say they have great content management, but our Spark content management platform allows you to manage virtually every part of your website and ticketing. You can change your homepage images, your navigation (including any drop-down navigation below your main items – and even re-order navigation), add and change unlimited pages, upload unlimited images, add and edit unlimited forms and much more. And by using one integrated solution for our website and ticketing, you can even add and edit any items for sale, all in one place!
The only thing you can’t do is change your site design - we like to say we give you just enough rope so you can’t hang yourself! But other than that, you have complete control over your website and ticketing. If you ever want to refresh your website design, we’re happy to help you - it’s a snap, since your existing content ports over to your new design.
Can I schedule anything in advance for our website?
Our clients have one thing in common – they’re all busy! We try to make their lives easier by allowing them to schedule homepage features, events, even tickets for sale all in advance. For example, for homepage features, you can set unlimited date/time ranges and show different features for each range. So your customers (and Google!) see your website is up-to-date, but you’re able to do it all at one time when it’s convenient for you!
How do you help me market my events to get more attendance?
We love to give advice on email marketing, social media, SEO and especially increasing your ticket sales. Included in your licensing fee is all the free advice you want! We also do targeted social media and email marketing campaigns on a limited basis, or we can recommend a partner to help you with these as well.
What are other ways you help me make money?
We give you great ways to promote your sponsors and rent your facility (if you have one). We also help you create bundles and packages that can increase online sales dramatically. Even if you think there’s something that “can’t be sold online,” talk to us about it, because more than likely we will have sold it!
How can you make my life easier with application forms I receive?
We’ve visited lots of organizations that have binders of PDF applications. Or even worse, they take PDF forms and enter them into a database, causing unnecessary delays and data entry errors. With Saffire, when someone completes a form online, it is automatically emailed to you and added to a spreadsheet, which you can view anytime in Excel (or other database programs).
How is my site optimized for search engines?
Saffire websites are optimized for search engines from the ground up. First, we incorporate CSS-based navigation, so it is fast-loading and can be crawled by search engines. We also allow you to add customizable, descriptive URLs to as many pages as you want. We also allow customizable page title, description and keywords and provide social sharing options for specific events and businesses, increasing in-links to your pages.
How does my site maximize social media sharing?
Often web developers say they integrate social media, but Saffire has “social on steroids!” We integrate with unlimited social media sites such as Facebook, Twitter, Pinterest, Instagram, YouTube and LinkedIn. Social media icons are included not only on every webpage, but also in the site navigation. Facebook Like and Twitter Follow links appear on the bottom of every webpage. Your site visitors can share individual events and businesses on social media that are most relevant to them, which increases viral social marketing significantly. Saffire even makes it easy for you to share events and businesses on your own Facebook page, with a one-click Facebook share button in Spark. We can also give you a custom Facebook cover photo and Twitter background design to coordinate with your website.
How does my site maximize email marketing?
Saffire integrates with industry-leading
MailChimp and most popular email marketing tools. We give you graphics for an email marketing template to coordinate with your website as part of your design project. You can allow email sign-ups from every page of your website to automatically go into your email marketing tool so when you’re ready to send an email, your email list is ready.
How do you integrate photos and video?
You can upload unlimited photos and videos (with captions) onto your Saffire website. Your site includes photo gallery and video gallery pages that automatically populate every event and business listing photo and video that has been added to the site. You may also choose to feature these photos on your homepage without re-uploading. Videos embed directly on your site from YouTube, so you also get increased exposure to your brand on your YouTube channel. You can crop images if needed from our included tool, and your site visitors can email or share them on social media. Buy buttons appear along with every photo for each event that has something for sale, taking customers directly to the place where they can make a purchase. Finally, site visitors can upload their own photos to the site if they like.
Do you offer an app?
Saffire can partner with an app developer to offer a mobile application that is integrated with our platform. Through this partnership, the majority of your content on your website, mobile site and app is managed in one place, saving you time and energy. Let us know if you want to get more information on our app features!