Saffire is now part of AudienceView, a unified event commerce platform serving live event organizations. AudienceView gives clients capabilities across ticketing, marketing, payments, and services in one connected system. From the smallest independent venues to the largest multi-venue organizations, AudienceView supports live event businesses across every segment of the industry including performing arts, higher education, museums, attractions, festivals and fairs. This means Saffire clients now have access to the depth and scale of a platform built for organizations of every size.
A Bigger and Better Family
Joining AudienceView means Saffire is now part of a broader portfolio of live event solutions, with more opportunity to draw on proven capabilities from across that portfolio where it makes sense for you. That means the roadmap in front of you isn't just Saffire's roadmap anymore. It's backed by a larger organization, with more resources and more proven capabilities to draw from.
Bringing Saffire and AudienceView together opens up a wider set of tools than either company could build alone, and we're already putting that to work. On the payments side, a broader payment ecosystem is on its way to Saffire clients, including advanced fraud prevention built to reduce fraudulent transactions, chargebacks, and card network penalties. Across AudienceView, that kind of layered protection has already helped block more than $221 million in fraudulent transactions and prevented more than 197,000 known fraudster and reseller accounts from completing purchases.
On the marketing side, you'll gain access to tools and expertise built specifically for live events: a digital marketing platform designed to broaden your reach through data capture, SMS marketing, and ticket-sales attribution, plus direct access to a team of theater journalists, digital ad specialists, and social media marketing experts who understand this industry.
We're rolling this out to Saffire clients in phases, and this is just the beginning. As the two teams keep bringing the best of each platform together, expect more capabilities and new features to follow.
Over the coming weeks, you'll be hearing more from us through your Account Managers, in upcoming communications, and at future webinars, about everything that's newly available to you. We're glad to have you along for what's ahead. Have questions in the meantime? Reach out to your Ticketing or Website Account Manager anytime.