Key Moments:
1. 6:37 - Are there synergies to having a music venue located within a Formula 1 racetrack?
2. 7:38 – Moto GP is a unique sport showcased at COTA – find out what it is and why Ali thinks it is the most impressive event hosted on the COTA track!
3. 9:20 - With 200 media personnel at most events and 400 for Formula 1, Ali shares her mantra for keeping it all running smoothly!
4. 13:50 - What do food trucks have to do with Formula 1? Probably not much…unless you are at COTA – find out why!
5. 15:25 – Are music fans the same people as race fans? They can be if you know how to reach them and capture their attention!
6. 16:58 Find out what the challenges are when you have an outdoor venue spanning 1000 acres of land.
7. 18:20 Learn a very simple programming trick to enhance revenue and keep traffic (yes, literal automobile traffic) flowing smoothly!
8. 20:15 Discover the latest in maximization of digital channels and social media outlets from this state-of-the-art venue.
9. 21:40 Ali reveals how this immense and corporate-type venue has found ways give back and be a part of the local community.