A Conversation With Amanda Blair
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A Conversation With Amanda Blair

Amanda Blair is a Tulsa born native with deep roots in the sooner state.  After finishing high school at Jenks, she graduated with a Bachelor of Arts in Communication from the University of Oklahoma.  While pursuing her career at Expo Square she has completed her Master’s in Public Administration from the University of Oklahoma, is an Institute Graduate of IAFE and received the designation of Certified Fair Executive in 2013. 

Blair is the Executive Manager of Sales and Marketing for Expo Square, as well as the Manager of the Tulsa State Fair. She began her career path at Expo Square as the Assistant Manager of the Ticket Office in 2005. Since then, Blair contributed to the organization as the Marketing and Media Relations Manager from 2007-2008. Both roles provided a foundation and well-rounded background in event planning and execution. Her leadership and accomplishments at Expo Square and the Tulsa State Fair illustrated her commitment to excellence which earned her the opportunity to become Fair Manager in October 2008.     

Over the past 5 years, Blair has been challenged to produce the community’s largest event, the Tulsa State Fair; which she feels is an enriching opportunity to provide an educational and entertaining experience that continues and supports Oklahoma’s heritage.  She possesses a great deal of gratitude to those who have taught her, and is a firm believer that your education is never complete.    

During her career as Fair Manager, she has emphasized a collaborative team effort approach, with a focus on creativity, professionalism and striving to have a lasting impact on the Tulsa community. In 2011, she was instrumental in the Inaugural Corndog Classic 5K Run, which provided an avenue for the Fair to give back to a community that has been so supportive for over 100 years. Blair’s passion and progressive approach has enabled her to refine the Tulsa State Fair’s focus, creating an environment which has yielded an increase in revenue and attendance.   

In addition to her career, she serves on the Event, Entertainment and Tourism Advisory Committee for Tulsa Technology Center, Leadership Tulsa Membership Committee and the IAFE YPI Steering Committee as the Zone 6 Representative. Blair has been recognized by Tulsa Business Journal and Oklahoma Magazine as a Top 40 under 40. She thrives in a fast paced environment and looks forward to continuing her career in the Fair and Event Industry.

In this episode, Amanda Blair, talks about managing and marketing the Tulsa State Fair and how the carefully orchestrated introduction of a new mascot created enormous buzz! Find out about the “Corn Dog Classic” and how it is used to kick of Fair Season with fun and charity. Listen in as Amanda shares her ideas about “scrappy” marketing as well as how to achieve the lofty goal of the Fair - “Disney World in eleven days!”

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Key Episode Moments: 

  1. 2:00 - The introduction of “Dizzy,” the new Fair mascot, was carefully orchestrated to make the mascot the face of the Fair in “Disney” fashion.
  2. 9:33 - Marketing mix for the Fair is print, social, web, TV, radio – the whole gamut. The “Corn Dog Classic”, a road race, is a huge hit to kick off the Fair season.
  3. 11:35 - Co-promotion was not successful for the Fair, but don’t be afraid to try new things to see what may work. We learn from failure.
  4. 12:52 - When you have to advertise on a budget (and who doesn’t?) you need to be “scrappy”. This means borrowing ideas from bigger events and finding ways to do them in a more frugal way.
  5. 15:14 - Technology can improve efficiency operationally as well as enhance patrons’ experience immensely. The Fair’s “food finder” tool was so helpful to answer the #1 question asked by fairgoers!
  6. 16:03 - Social media plays a large role and the key to success is to plan out posts ahead of time to maximize impact.
  7. 19:25 - The Fair’s goal is to be “Disney World in eleven days” to bring that joyful and magical experience to all its patrons.

Amanda's Organizatons

International Association of Fairs and Expositions
IAFE Young Professionals Initiative
Tulsa Technology Center
Leadership Tulsa
The Amplifier is brought to you by Saffire in cooperation with IAFE, IFEA, IAVM and WFA. For more information or feedback, please contact info@saffire.com.
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