AUSTIN, Texas – March 18, 2021 – The South Florida Fair in West Palm Beach, FL has chosen Saffire as its new ticketing partner for both the fair and its year-round operations. The two industry-leading organizations are partnering to help customers seamlessly purchase tickets to the fair and other events throughout the year, through a completely branded online experience and onsite at the box office. Recently, the South Florida Mini Fair became one of the first events in the country to use the SaffireTix contactless box office system, eliminating points of physical contact in the onsite purchase process.
Working together on innovative projects is not new for the two organizations—Saffire launched the South Florida Fair’s website in 2014. Now, with a Saffire website already in place, the South Florida Fair can offer completely integrated advance online ticket sales, where customers do not have to leave the fair website to make a purchase. Saffire is leading the industry by providing the only fully integrated software for both online services.
“We are so excited to partner with SaffireTix to elevate our online and in-person purchasing experience through technology,” said Vicki Chouris, president & CEO of the South Florida Fair. “Saffire has impressed us for years with an incredible level of support and now their flexible box office and ticketing technologies, including contactless options, will help us meet our goal of constantly innovating and streamlining our own customers’ ticket purchasing experiences.”
The South Florida Fair gains access to Saffire’s complete ticketing and website integration, which includes portable and versatile self-managed box office tools and other innovative onsite selling equipment, in addition to the contactless sales options. Saffire continues to develop and improve their nimble offering as the climate of the fair industry changes, coupled with feedback collected from clients actively using the software on a daily basis.
“The Saffire team is so proud to expand on valued partnerships, especially with world-class organizations like South Florida Fair,” said Saffire President, Aaron Pederson. "It’s energizing to partner with organizations that strive to offer new and better experiences for their customers. The South Florida Fair represents the perfect blend of Saffire’s innovative and integrated ticketing and website marketing approach.” About the South Florida Fair
The South Florida Fair & Palm Beach County Expositions, Inc. is a 501 (c3) nonprofit organization. The main event on the Fairgrounds is the annual 17-day South Florida Fair, generally held in the last two weeks of January. Over the past several years, the annual fair has incorporated a theme as a means of stimulating tourism as well as the educational and cultural interest of the residents of Palm Beach County. For more information, visit www.southfloridafair.comAbout Saffire
Saffire empowers clients with beautiful, unique websites that include the industry's only fully integrated ticketing platform. SaffireTix ticketing includes online, advance and box office sales, with real-time reporting. Saffire’s Spark content management system makes it easy for clients to update content on their own and get unlimited help from their best-in-class support team. To learn more about SaffireTix, visit www.saffire.com
Senior Director of Marketing & Partnerships
Rita De Meir-Lincoln
Director of Brand Management