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SMG Press Release

SMG Selects Saffire as Preferred Website Provider, Unveils SMG SmartSite™ Offering

West Conshohocken, PA – SMG announces Saffire as the new preferred website provider for the venues it manages. Saffire will launch SMG SmartSite™, giving SMG venues beautiful, interactive websites, with integrating ticketing and unlimited support when they need it.

“SMG provides a wide array of operations, sales and marketing services to its venues, and providing a revenue-enhancing website at a great value will be an important offering for our venues,” said Wes Westley, SMG’s President and CEO.

“Saffire is honored that SMG has chosen our firm to enhance its digital offering, and we’re excited to for the opportunity to work with the world-class venues it manages,” said Kendra Wright, Saffire’s Founder.

Saffire websites will offer enticing buying options to venue customers throughout the websites, as well as great opportunities to promote venue partners and facility rentals. They will also promote other venue services like integrated online ticketing, food and beverage and helping venues market complete experiences for their customers.

Another key component of Saffire is its award-winning Spark content management system, making it easy to have complete control over website content, navigation, homepage features and more. Further, venues will be able to schedule web content including homepage features, site-wide messages, events, event tickets and more. Event ticket sales can also include website countdowns to on-sale, which helps increase excitement for events.

“This program will make it easy for our venues to have an effective virtual front door in the form of their SMG SmartSite website. It will come pre-populated with editable, best-practice content from SMG about things like accessibility, food and beverage, and more,” said Westley.

Finally, Saffire will offer venues amazing, unlimited support. “Our support is second to none. We offer email, phone and chat support, and our goal is to answer questions within ten minutes. We also provide Saffire U, an 8-10 week launch training process, breaking up website creation into manageable parts. And finally, we provide ongoing webinars, newsletters, “town hall” client calls and more to help our clients be more successful online,” said Wright.

SMG venues who want more information on SMG SmartSite can contact Katie Wells at SMG.

About SMG Founded in 1977, SMG provides management services to more than 233 public assembly facilities including convention and exhibition centers, arenas, stadiums, theaters, performing arts centers, equestrian facilities, science centers and a variety of other venues. With facilities across the globe, SMG manages more than 15 million square feet of exhibition space and more than 1.5 million sports and entertainment seats. As the recognized global industry leader, SMG provides venue management, sales, marketing, event booking and programming, construction and design consulting, and pre-opening services for such landmark facilities as McCormick Place & Soldier Field in Chicago, Moscone Convention Center in San Francisco, Houston’s NRG Park and the Mercedes-Benz Superdome in New Orleans. SMG also offers food and beverage operations through its concessions and catering companies, currently serving more than 140 accounts worldwide. For more information visit

About Saffire Founded in 1998, Saffire provides award-winning websites and integrated ticketing to more than 450 venues, events and destinations. Saffire websites integrate enticing buying options throughout, social media and social sharing, partner promotion, mobile “responsive” designs, email and text marketing and more. The Saffire platform includes our Spark™ content management system, making it easy to manage website content, as well as unlimited support when you need it. Saffire also includes the SaffireTix ticket platform, including online, advance and gate sales, all with amazing real-time reporting – or Saffire can integrate with any ticketing provider. Saffire has offices in Austin, Texas and Portland, Oregon. For more information, visit

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