Saffire Case Study: Experience Weatherford Increases Sponsorship
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Case Study: Experience Weatherford Increases Sponsorship

In 2016, the Experience Weatherford marketing campaign was led by the Communications and Marketing Department in collaboration with the Weatherford Parks Department and Main Street Program. The campaign partnered with Saffire to create new branding and a website, which launched in December of 2016!

“We wanted to modernize our tourism efforts in a way that supported and highlighted all businesses, attractions and events in Weatherford and Saffire has helped us accomplish that,” said Blake Rexroat, the Director of Communications and Marketing for the city. “In a matter of weeks, we have built an all-new online tool for us to promote Weatherford that offers interactive features for visitors to plan their stay and enjoy this destination.”

Additionally, by using Saffire’s SPARK Content Management System, the Experience Weatherford staff is able to create compelling content on their website. “We found Spark to be incredibly easy to use and the Saffire team supported and encouraged us the whole way through,” said Rexroat.

The software makes it easy to showcase and promote their new partnership program, which places sponsor logos throughout the website and in their online visitor guide. Since December, Experience Weatherford has not only improved their online presence, but also raised almost $45,000 in just three months from their new partnership program ! “I would recommend Saffire to any size tourism or destination marketing organization,” said Rexroat.

Check out Experience Weatherford's website and branding by clicking the image below:
Saffire empowers hundreds of events, venues and destinations with beautiful, unique and engaging websites, and integrated SaffireTix ticketing. Saffire's SPARK content management system makes it easy to control yourself and get unlimited help when you need it. Be sure to check out some of our destination sites by clicking here! Our clients freakin' love us, and you will too!

If you are ready to take your destination website to the next level, spend 20 minutes with us to see if we can help you too! Click here to sign up for a demo!

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