A Conversation with Scott Ferguson

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A Conversation with Scott Ferguson

A native of Glace Bay, Scott Ferguson joined Trade Centre Limited (TCL) in 1985. After holding several management positions during his tenure at TCL, Scott served as TCL’s Executive Vice-President and Interim President & CEO before being appointed President & CEO on September 29, 2009.
 
As President and CEO, Scott and his team (approximately 100 full-time and 400+ part-time staff) work together to bring the world to Nova Scotia through event attraction and hosting. TCL creates economic and community benefits by hosting major events, conventions/conferences, cultural shows and sporting events. TCL’s various business areas support this mission including the World Trade and Convention Centre, Scotiabank Centre, Exhibition Park, Ticket Atlantic, World Trade Centre Halifax and the Sales and Marketing for the new Halifax Convention Centre.
 
A graduate of Saint Mary’s University (1998-2000), Scott holds a Master of Business Administration degree, as well as, a Bachelor of Arts degree (Economics) from Acadia University. He has also completed executive courses at University of Toronto (Rotman) and Harvard and holds a designation from the Institute of Corporate Directors (ICD.D)
 
Scott’s professional affiliations include the following: Chair, Convention Centers of Canada; Member, AIPC (International Association of Convention Centres); Member, International Association of Venue Managers; Destination Halifax board member, Hotel Association of Nova Scotia board member; Board Member, Canadian Institute of Corporate Directors, Maritime Chapter; Connect Nova Scotia Leadership Team member; HRM Strategic Urban Partnership Committee, Workforce of the Future Committee, Advanced Education and the Community Leadership Advisory Council.
 
An active member in our community, Scott is a Governor with Junior Achievement of Nova Scotia (2013) and the 2013 Different Stage of Mind fundraising event for the Mental Health Foundation of Nova Scotia.
 
In 2011, Scott was named one of Atlantic Canada’s top 50 CEO’s by Atlantic Business Magazine. Past accomplishments include co-chairing the 2011 Canada Winter Games Bid committee and serving as the Halifax Chair for the 2008 World Hockey Championship, an event that won the 2009 Canadian Sport Tourism Alliance PRESTIGE Award for the Sport Event of the Year.
 
Join Kendra Wright as she speaks with Scott about achieving success in the event and venue industry. Discover his approach to managing and balancing the event mix at the newly named Scotiabank Centre. For Scott, it all boils down to one basic concept which is the reason for its very existence!
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Key Moments:
 
2:19 – What is there to love about working in the event and venue industry? Put simply, it’s an exciting business that connects people!
 
5:35 – For venues, the time and energy spent to find the right “naming rights” partner can allow for expansion and improvement of a facility – but not at taxpayer expense.
 
6:35 – Discover the most important element for formulating the right mix of events!

7:30 – It’s important to realize that every event has a role to play in the calendar and that even those that don’t generate large profits may ultimately attract the high revenue-generating shows.
 
8:30 – Cultivating a culture of “getting the job done” can make any and every event successful. The key is to assemble a team of people who subscribe to this philosophy while recognizing the importance of staying connected to the overall community.
 
9:20 – Convention Centers are really business development vehicles that connect people. The better they can serve that purpose, the more successful they can be!
 
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The Amplifier is brought to you by Saffire in cooperation with IAFE, IFEA, IAVM and WFA. For more information or feedback, please contact info@saffire.com.
 
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