IFEA Speaking Presentation
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IFEA Speaking Presentation

Date: Oct 02, 2018

Controlling the MEssage: Creating A Social Media marketing plan

Session Description: We have all heard about the many countless social media platforms that are available to our events , but how do you begin to prioritize your limited time and resources to ensure that you are maximizing the effort and the returns. How do you create a Social Media Plan to work within your finite budget, your strategic vision and other critical considerations. Join us for this important session by IFEA Association Partner and industry leader, Saffire.

Jessica Bybee-Dziedzic

Jessica Bybee-Dziedzic Jessica Bybee-Dziedzic


Jessica Bybee-Dziedzic has a comprehensive background in online marketing, social media, and website strategy. In 2007, she joined Wright Strategies, managing online projects for clients including KEEN Footwear, Nike and Frito Lay. Two years later, the Wright Strategies team created Saffire, providing events, venues and destinations with websites and ticketing in a simple integrated platform. Today, the Saffire team serves hundreds of clients nationwide.

In her spare time, Jessica and her husband pursue their love of films, as co-owners of an indie film production company and annual film festival.

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