Why Event Ecommerce Websites

I started doing websites in 1995, less than a year after the web came to prominence. I didn’t go to school for it…because it didn’t exist.

But I love marketing and I love technology, so I anxiously embraced this new marketing medium when I had the chance.

And it’s been a wild ride.

Looking back, ecommerce has always been my first love website-wise. It’s the ultimate “rubber meets the road” metric that’s totally trackable. And I love being on my clients’ revenue side of the spreadsheet, not the expense side (like we would be if we just put up a brochure website, for example).

We’ve had the opportunity to do some great work for companies like Nike, Jeep, Chrysler, Panasonic, Widmer Brewing, PG Tips and many more.

Right now, we do all the internet strategy for www.keenfootwear.com, and it’s never a dull moment!

But a couple years ago, we got one of those life-changing, out-of-the-blue phone calls from Rodeo Austin. They invited us to submit a bid for their event’s website redesign.

I think maybe a dozen firms submitted bids, and we were ecstatic when we became their interactive partner. Two rodeos later, we’re still their partner and are always improving their event website.

We started looking around and saw the fair and rodeo industry as one we could really help.  I mean this in the most respectful way, but it’s rare that I get to see an industry anymore that could benefit from better event websites than fairs, rodeos and other events. And let’s be honest…

We just love fairs and rodeos!

So we took the ecommerce platform we’d been fine-tuning for years with products, customized it for event websites and released the platform you now know as Saffire.

We are just wrapping up a new website for the South Texas State Fair in Beaumont. We’re working on deals with others, and we couldn’t be more excited about it.

Let the wild ride continue!

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