The How and Why of QR Codes

A QR Code is a matrix barcode that can be read with a smart phone.  It directs the user to a specific location of your choosing.  You can create a QR code to quickly link a user to your website, social media account, phone number, email or countless other options.

People ask us all the time, “Why should we use QR codes as a part of our marketing mix?”  I think this infographic can give you some insight to make the decision for yourself.  The main thing I would like to point out is that your target audience (women ages 35-44) are the main users of QR codes, so it may be worth it.

Also, remember that people are expecting something in return for scanning the code.  Whether it’s a discount or special offer, make sure that you make the scan worth their time.

If you decide that you’d like to give QR Codes a try, the good news is that creating one is completely do-it-yourself.  We recommend using QR Stuff , which is a free service that allows you to select the data type, content and color of the code.  But a little tip from us: black is the way to go.  We tested a few colors, but black codes are the easiest for a mobile device to read.

Placing codes around your event is a great way to get people to interact with you while they are on your event grounds.  You could offer a scavenger hunt where each codes provides a clue to the next location.  Maybe you could direct users to an secret page on your website where they can find a coupon from a vendor.  The options are endless, so just use your imagination!

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