The Best Apps to Up Your Marketing A-Game

A man holding his phone with illustrated emojis popping out of the screen in a playful way

Social media apps make a marketer’s job 100 times easier by giving the tools needed to create content that is branded, engaging and much more fun. A marketer without their apps is like a cowboy without his rope!

 

One of the most common questions we get about social media is how to create engaging content that doesn’t break the bank. For us, the answer comes down to choosing the right apps! After testing out many apps on our own social media accounts and helping clients find their perfect matches, Saffire put together this list of our own go-to tools to help you choose the right apps for your organization.

 

Whether you want to create a nifty graphic to share on Instagram, make a cool video for Facebook or schedule and preview your posts ahead of time, the right app can make your process a breeze.

 

These our five favorite apps of the moment for upping your marketing a-game:

 

The Best App for Scheduling Posts: Later

 

Where to find it: Later.com or in your mobile app store.

Later is our go-to app for scheduling social media posts using our phones or internet browser! Our favorite feature is the preview setting, which allows users to see how posts will look on Instagram before posting, for that perfect curated look. We also love the calendar view, which can be viewed in both weekly and monthly formats and is perfect for an on-the-go content calendar that automatically posts to social media.

 

The Best App for Designing Graphics: Canva

Where to find it: Canva.com or in your mobile app store.

We know you’ve probably heard of Canva by now, but it continues to be our favorite editing tool! Canva is a mobile app and in-browser website that allows you create your own beautiful graphics without any fancy software. It’s user-friendly and fun without losing any tools you’d expect in a good design software. Unlike some of the other apps we used that only had select fonts, colors and templates to choose from, Canva allows you to create your own graphics either with a template or from scratch. It’s one of the reasons we love Canva and use it almost every day. Not to mention, Canva has a huge library of royalty-free images and icons that come in handy for whatever graphics you dream of creating! If you’ve used Canva in the past but not recently, you’ll find that they have added some handy new features like a mobile-only video editor, compatibility with Dropbox, direct upload to MailChimp and more!

 

The Best App for Creating Stories: Over

Where to find it: In your mobile app store.

Over is great app for Instagram stories that allows you to overlay text and graphics onto your photos and videos. Like Canva, Over has tons of templates, stock photos, fonts and graphics to help you create the perfect on-brand content. We love Over for its Instagram story templates that allow you to make perfect curated stories that look just like your favorite influencer’s.

 

The Best App for Editing Photos: VSCO

Where to find it: In your mobile app store.

VSCO is a fan-favorite editing app for good reason. Add a pop to your photos by cropping, adjusting brightness and temperature and adding tons of free filters for a fun or more polished look. Our favorite feature is the favorites tab, which lets you save your favorite presets and filters to use at the click of a button.

 

The Best App for Videos: Biteable

Where to find it: Biteable.com.

Biteable is a video creation tool billed as the “The World’s Simplest Video Maker.” While it’s only available on desktop for now, we can vouch for the fact that it’s pretty easy to use and can make some really cool videos. Whether you’re selecting from pre-designed templates or making a video all on your own, Biteable has great features including a video library, animation and text options to help you create an engaging video in just minutes. With their free plan, you can create five video projects a month, or upgrade for more flexibility.

 

There are so many cool apps to take your digital marketing to the next level, so don’t be afraid to try them out and let your creativity shine! Remember, on-brand graphics and engaging posts will always be in style. If you download these tools and decide you need more than just an app, Saffire is always a quick email away to help you reach your social media goals.

 

This article previously appeared in IFEA’s ie Magazine.

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