As the marketing mix continues to evolve, businesses are looking for new ways to reach their customers, which means they are more likely to spend money on sponsorships than ever before.
In fact, it is estimated that this year companies in the US will spend close to $18.9 billion dollars in sponsorships on events like sports, philanthropy, community events, arts and entertainment. Lucky for the fair, festival and rodeo industry: You are just what they’re looking for!
As a community event that gives back, you encompass several of the criteria businesses are looking for in a sponsorship opportunity.
I know that events depend heavily on the support of local businesses for their event to continue to thrive in the current economy. With funding disappearing left and right, sponsors are the ticket to the future of your event.
In order to keep the sponsors you have and find more, you need to know the benefits they are looking for. Sponsorship is a two way street, so make sure you’re giving them what they want in return.
Don’t be afraid to try something new and update your sponsor package with online opportunities. On-site signage is great, but make sure to include prime real estate on your website, too! Linking to their site from yours will also improve their Google ranking.
The audience who comes to a fair, rodeo or festival is a unique combination of individuals from all walks of life. An event like yours crosses all demographics to give the sponsor a new and diverse audience to reach. Make sure to mention that you will include their company in your social media posts during the event.
And the best part about these ideas? They are free for you! Nothing like not having to spend money to make money.