Are you in the event, venue or destination industry and want to know how your website analytics stack up to others in the industry? We pulled Google Analytics from over 150 clients in these industries and found some extremely useful information.
Google analytics stats from 2013 to 2014
Pages per Session and Average Session Duration
These analytics refer to the average number of pages a visitors looks at and how long they’re staying on the site.
Bounce Rate
Bounce rates refer to the amount of users who have landed on a page and left after viewing only that page. The lower the bounce rate, the better. Low bounce rates mean visitors are finding the information interesting enough to pursue information on other pages of the site.
This represents a big shift for this industry in the last year. Desktop and Mobile traffic swapped a total of 16%. It’s amazing to see that mobile traffic now accounts for over half of this industry’s traffic. Another trend we noticed as the year went on is that on an average day, desktop traffic is still typically higher than mobile. However, during an event, mobile traffic spikes and overtakes desktop traffic. This highlights how the mobile device is used for gathering more immediate data while at events or destinations.
What came as no surprise, we saw a big change in the number of referrals our clients received from social media sites, increasing the importance of maintaining multiple online presences. One incredible statistic (but also not very surprising) is that 93% of the social media referrals were from Facebook, proving that they are still king of the social jungle.
Ensuring your website and analytics are up to par can be a very tedious and confusing task. We hope that this gives you a few goals to strive for along with some basic Google Analytics information. One great resource is to go directly to the source, and check out Google’s help desk for analytics here.