In our webinar this afternoon, we will be discussing how-to market on a budget and one of the best ways to save money is to take advantage of social media. If you let your customers market for you, its a win-win situation! You don’t have to pay for marketing, and they feel involved.
And the truth is, having your customers share information about your event won’t be a stretch. Take a look at how much time the average user spent on social media in January 2012.
A great example of an event that has taken advantage of Social Media is the South Texas State Fair in Beaumont, TX. At the beginning of their 2011 event, they didn’t even have a Facebook page. And today, they have 1,139 fans!
Part of what has helped increase their fan base is that each post encourages interaction. Whether they are asking for feedback, suggestions or a simple “like,” their fans feel that they are doing their part to help and promote the event.
They also cover a wide variety of topics. Make sure you aren’t just talking about the same event all the time, but also discuss new fair foods or events that are taking place each day.
Have fun with social media and feel free to offer incentives! If you want to increase your fan base, say you’ll randomly choose 2 fans to win a prize once you reach your goal number. This will get your fans to tell their friends about your page, and your numbers will skyrocket. Trust us! We’ve seen this happen more than once.
Don’t be afraid to try new things with social media and make a commitment to finding the right formula. And if something doesn’t work, it’s not the end of the world. Remember, Rome wasn’t built in a day!