Are you still struggling on how to use Snapchat? It’s okay, it can be confusing! In fact, Snapchat has been around for over four years now and many marketers are still desperately trying to figure out how to use the platform and how to reach it’s large and growing user base. We even see Snapchat confusing technology writers like in this slate.com article, Is Snapchat Really Confusing, or Am I Just Old? One great way to dive into Snapchat marketing is for your organization to purchase a “Business Geofilter” from the app.
Snapchat has had custom branded geofilters available for a few years to large retailers, movie studios and other large budget organizations for tens of thousands of dollars. But in February of 2016, Snapchat announced that they would allow anyone, including smaller organizations, to upload geofilters starting at just $5. Geofilters are nothing more than a digital graphic that can be laid on top of a Snapchat user’s photo or video at a specific location.
These new, on-demand geofilters are divided into two categories, Personal Geofilters and Business Geofilters.
- A Personal Geofilter is one that does not include any branding, business marks/names or logos and doesn’t promote a business or a brand. You might submit a Personal Geofilter to celebrate a birthday, wedding or graduation.
- A Business Geofilter is one that promotes a business or a brand.
Complete Business Geofilter submission guidelines can be found here. However, the key to making a good filter graphic is to create something fun and enticing that will inspire people to place your graphic on top of their selfie! The image has to be 1080px wide by 1920px high and saved as a .PNG file with a transparent background. Many of you may not have access to photo editing software which allows you to save a transparent background. This is why we recommend sending your graphic over to one of our favorite sites, Fiverr! If you click here, you can choose from over 30 graphic designers that specialize in Snapchat Geofilter creation for as low as $5!
After you have uploaded the image, you will be able to choose your dates and the geographic area you want to target. You can drag and drop a “geofence” around the location, which will then give you a pricing estimate based on the size of the area selected and the date range.
Your submission is then sent for review by Snapchat. After approval, your filter will appear on the user’s filter options in that location! During and after your campaign, you’ll be able to receive on-demand metrics and insights on the success of your geofilter.
We would love to see what Snapchat filters your organization has used! Please post them below or on our Facebook page!