San Antonio Stock Show & Rodeo: More Than an 8 Second Ride

Hi readers, Cassie here. As per the norm when I jump on the blog, it’s because I can’t wait to tell you about my latest rodeo adventure. Last weekend I had the opportunity to go to the San Antonio Stock Show and Rodeo for the first time.

If you’re not familiar, the San Antonio Rodeo is one of the most prestigious in the business. About 1.3 million people visit the grounds every year, and the show has won PRCA’s “Large Indoor Rodeo of the Year” for the last seven years. After having the chance to go myself, I can see the reasons why…the show was fantastic!

From the first laser beam in the opening scene to beautiful livestock and rugged cowboys, this was all around one of the best rodeos I’ve ever attended.  Then, to top it all off, Keith Urban played a great set that really had the crowd on their feet.

The show was great, but I think what makes San Antonio’s show stand above the rest is something outside of the rodeo arena. After speaking with the locals, everyone from San Antonio goes to the rodeo because it’s the just the right thing to do. It seems like everyone I talked to had a personal tie to the event in some way, including several that proudly compete in the barbeque cook off.

One local vendor told me he’s been working the event for years and people specifically seek out his booth from year to year. Everyone seemed to have a story or a personal tie, and the San Antonio Rodeo is built around the community.

While we may not all be the size of San Antonio, we all can create what they have in some form or fashion. Think about what is important to your community and incorporate those elements into your event. Give people a niche and a place to feel at home. Then, your attendees will begin to feel invested in your event.

I would like to say a big THANK YOU to our friends at the San Antonio Livestock Show and Rodeo. You showed me an example of southern rodeo hospitality that I will not soon forget. Can’t wait for next year!

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