Earlier this week, Kendra was joined by our friend Jennie from Rodeo Austin to discuss why events should be using email marketing.  We had such a positive response, it only seemed right that this week’s Feature Friday was how-to create an email marketing campaign with SaffireMail!

Here are a few reasons why your event should be using email marketing:

•Email is the top revenue generator for many companies, even above social media!
•Email gives some of the fastest results, often within 24 hours
•Email is the most cost-effective marketing tool

Here is a quick tour of SaffireMail and some tips and tricks for you to use as you get ready to send your next marketing email!