At Saffire, we want to help the fair industry feel empowered by giving them complete control of their event’s website content. Because you know your event best, it is inefficient and frustrating to wait on an outside resource to make changes. Things happen far too quickly in event marketing to rely on someone else to add critical event information.
Today, we’ll begin a series showing you some ways Saffire makes it easy to market your event online by having the power to change your website in a flash!
One important thing you can do to entice people to come to your event is to organize your event into main categories (e.g. fair, competitive events, rodeo), so that people can immediately find something of interest. The trick is for it to not be too complicated and overwhelming, because that causes people to leave your website.
In this video, we’ll show you how Saffire displays your event categories, as well as how easy it is to rename them and change their order on your website. Enjoy, and let us know any other features you’d like for us to highlight!
This is just one reason to be a Saffire client.