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In the News 4/20/2018

Facebook sure has been in the news lately, but don’t worry, they will weather the storm just fine! In fact, here are three brands still killing it on Facebook. Looking to take a break from Facebook? Well, since Facebook owns the next best platform, Instagram, that is kind of hard to do! We found this great article about how to reshare an Instagram post to your Instagram stories!

In The News – 3/13/18

So you have started to market using Snapchat. Now what? Learn how to use Snapchat Insights. Check out these 7 mobile apps that create quality visual content. Read about how as Millennials age and have children, they are still continuing to travel, and in record numbers.

Facebook Ads Manager, Simplified

For years, Facebook has had two ways to manage ads (both Power Editor and Ads Manager). But now they have finally merged the two platforms! We are so pumped about this update and wanted to share the news with you, so you can be ahead of the game in learning the new system! Last month, Facebook began rolling out this change with a different advertising interface, but more streamlined to make it easier than ever to manage Facebook Ads.

Over the past couple years, the lines have blurred between what you could do in Power Editor and Ads Manager. It seemed like you could do most things in Ads Manager that you were able to do in Power Editor. However, there were still limitations in Ads Manager, which meant you had to switch back and forth between the two platforms to make certain edits. Facebook also kept making changes to the two platforms constantly. As you know, one thing that has made Facebook Ads difficult in the past is that every time you go to create an ad, the platform looks different and harder to navigate.

Hopefully with this new update, those days are over! According to Facebook, “this redesigned interface provides advertisers the tools they need to manage their business on Facebook successfully, no matter how complex, or simple, those needs may be. By combining Ads Manager and Power Editor we are simplifying Facebook’s ad buying ecosystem. This simplification reduces the tools advertisers need to learn and allows us to focus our resources on maintaining and improving a single interface”. You can see the full press release and a detailed overview of all the changes HERE.

Want to really sink your teeth into learning the new Ads Manager? Facebook rolled out their free training and certification program, Blueprint, a few years ago and you can get a “Digital Badge” as a Facebook Certified Planning Professional and a Facebook Certified Buying Professional. To get started on your certification, click HERE.

We hope you are looking forward to a new, simplified way to managing your Facebook Ads! We sure are!


Facebook Videos Made Easy

The mere thought of creating and starring in a marketing video can be terrifying! Well, guess what? Times are changing! You no longer have to star in a video to have perfectly curated video clips! Did you know that 85% of Facebook videos are viewed without sound? That’s right – that mean’s there’s no pressure fur us as marketers to stand in front of the camera!  Not only that, but native videos on Facebook have 10 times higher reach compared to YouTube links you might share in your Facebook post! We are going to focus on what YOU CAN DO TODAY to get a native Facebook video planned, created and posted.

The best part is that you don’t even need any video editing software! It’s as simple as choosing some of your photos, sticking some text on them, building the video on Facebook and adding some music to it!

  1. Create a Storyboard: Since this is a quick and easy exercise, we will keep the storyboard creation short and simple. First, you will need to decide what you want to showcase in your video. Then, decide how many images you would like to showcase in your video (you can choose between 3 – 10 images). Then, if you want the graphics to deliver a message, write out what you want each image to say. Remember, all images will be on the screen for the same duration, so keep the text SHORT and impactful. You can choose between 0.5 and 5 seconds per image. Finally, decide what kind of feel you want the video to have (upbeat, chill, funny, country/western, etc.).
  2. Select your Background Music: Based on what kind of feel you want your video to have, now is the time to select your music! Don’t worry, you don’t need a guitar! In December of 2017, Facebook rolled out Sound Collection, which is a collection of royalty free and high-quality audio tracks and sound effects. The only limit here is that these audio files can only be used on Facebook and Instagram. Sound Collection allows you to search and filter songs by genres, moods, lengths, vocal type and sound effects by categories and lengths. Check out the variety of options here.
  3. Add Some Text: Saffire recommends using a simple, free photo editing tool like You can quickly and easily put together stunning graphics with your message on them. Check out Canva’s How-To Guide here.
  4. Create your slideshow in Facebook! Once logged into Facebook, click on “Write a Post” and select the camera icon. From the drop-down menu, click on “Create a Slideshow”. A pop-up window will appear. This is where you can upload your own images, chose your music, image duration and transition options of the slides. When you are happy with your slideshow, you can select “Create Slideshow” in the bottom right corner of the page. In a matter of two minutes, you will have a video slideshow on your page. Ta-da!Facebook also gives you the option to boost the post so that your video slideshow will be seen by even more of your target audience! If you have any other questions about the process you can follow this easy step-by-step guide here.

The Saffire Marketing team wanted to show you just how easy and quick you can create a video, so we put together a slideshow video of our own! We only used Canva and made this in less than an hour. Check it out below!


Making an effective social media video does not have to be a daunting task. Facebook’s slideshow video generator is the easiest way to make an eye-catching video that will resonate with your audience!



In the News – 1/31/2018

Facebook is constantly updating their platform to improve user experience. Find out more about the changing news feed and what marketers need to know. Get familiarized with these 5 email marketing trends to watch in 2018. Find out more about how voice search will change travel marketing faster than we think.

Navigating the World of Ticketing


We’ve heard time and time again, that one of the most painful parts of hosting an event is trying to calculate how many tickets you sold and how much money you made at the end of the night! Who wants to sit around weighing bags of tickets or balancing registers? Luckily, ticketing systems that combine your online, advance and gate sales are now widely available, and many of these tasks can be handled digitally, with the click of a mouse. However, there are SO many ticketing solutions out there and so many features that are important! Besides integrated and all-inclusive reporting, how do you choose which is best for you? Here are a few tips to take in to consideration when choosing a ticketing system.

The first thing to look for is the ability to bundle items together to make a nice, convenient, all-inclusive ticket or pass.  You should be able to produce one QR code or barcode and then be able to track multiple variables.  For example, one code generated could be used for entry into your fair gate, parking and the rodeo, all on one code. This makes things less confusing for your customers as well as people taking tickets, and is often less expensive for you and your customers because you are only paying a fee on one ticket. If possible, allow customers to download the bundled ticket they purchase to their own device as well, rather than requiring them to have a printed copy.

Next, look for a solution that gets creative in helping you track all different kinds of tickets and badges! Have you ever wanted the ability to create VIP passes, but have just not been able to make it work?  Or, how about quickly creating scannable parking tags?  Maybe even badges for a convention hosted at your venue or destination? With many comprehensive ticketing systems, anything that you need tracked is all within your grasp, no matter the type of material or physical item you are selling.

Finally, you should focus on streamlining the checkout process for your customer. Linking off to another website or ticketing portal results in “cart abandonment” and lost ticket sales due to confusion and clicking through multiple sites and pages. Having an integrated platform is one of the best tools to prevent people from leaving before they complete their purchase. If your tickets cannot be on your website, and you must link to a third-party portal, at the very least, make sure you are able to match the theme and colors of the ticketing portal to your website as closely as possible so that customers feel at ease when making a purchase.

Savvy customers today expect an integrated, seamless ticketing experience, no matter where they choose to buy or what type of event they attend. When looking for a ticketing solution, be sure that the system can be as dynamic and flexible as your organization!







In the News – 1/12/2018

Learn about the 6 marketing trends to help you budget for 2018. Find out what Instagram predicts 2018 will mean for social media marketing. Also, be sure and check out these tourism marketing trends to tap in 2018!



In The News! 12/12/17


Learn about the 6 marketing trends to help you budget for 2018. Find out what Instagram predicts what 2018 will mean for social media marketing. Also, as the fair industry continues to grow and changes, so does the need to shake things up a bit. Check out this article about how IAFE members explore the benefits of change.



Facebook Messenger Tips & Tricks

Facebook Messenger is becoming an important tool for events, venues and destinations to communicate with their visitors and customers. However, when dozens of messages are received at once, it can be overwhelming to manage! Luckily, organizations can benefit from using various Facebook Messenger tools that help manage the influx of Facebook messages during your events or busy season. Hopefully these tips and tricks will help you manage your Facebook Messenger inbox!


Welcome Greeting – Creating an informative “Welcome Greeting” will lower the number of messages that you receive by answering your top questions before a visitor pushes send. Focus your customized greeting to help answer your two or three most frequently asked questions. You’re only able to use 160 characters, so be sure to keep the greeting message short, sweet and to the point!

Welcome Greeting

For instructions on how to create your Welcome Greeting, CLICK HERE


Instant Replies – Instant Reply messages will appear immediately after someone messages you. We recommend that you do a quick audit of your Facebook messages and have your Instant Reply cover your most frequently asked questions, like hours, prices, and daily deals! Since instant replies allow you to use up to 250 characters, you’re able to provide links to more in-depth answers to your FAQs.

Instant Replies
For instructions on how to create your Instant Replies, CLICK HERE


Saved Replies – For remaining Frequently Asked Questions or questions that need more explanation, you’re able to create and save personalized responses. You can use these Saved Replies to address more complicated questions like directions, policies, varying ticket prices, etc. Saved replies do not have a character limit and can even include images. One thing to note is that these messages are not automated, which means you will need to go in and select the saved reply in order to respond to the message. However, Saved Replies do save you time in that you don’t have to write the same thing over and over again!

Saved RepliesFor instructions on how to create your Saved Replies, CLICK HERE


Facebook Pages Manager To help you respond on the go, be sure and download the Facebook Pages Manager app to your phone. Just like on your desktop, this app will allow you to manage all social interactions across Facebook (comments, likes, reviews, etc), Facebook Messenger and even Instagram!

To help manage your inbox, we recommend marking messages as Done, Unread, Follow Up or Spam.

Facebook Pages Manager


Chatbots – If you still find yourself overwhelmed by the number of Facebook Messages coming in every day, you may consider implementing Chatbots into your marketing plan. A Chatbot is a tool that automatically provides your customers with an immediate response to their questions. For example: If a person asks, “What is the height requirements for the rides?” a Chatbot will be able to answer the question without you or your staff responding. Due to Chatbot’s complex setup, we recommend seeking someone experienced in building bots for your industry if you’re wanting to use this feature.


We hope that you have found these Facebook Messenger tips and tricks helpful! If you still have questions, the Saffire marketing team would love to help you out! You can email




In The News! 10/20/17

Learn about a new feature that Snapchat is working on for marketers of hotels, restaurants, activity operators and other points of interest. Find out what five technologies are changing marketing forever. With our phones constantly buzzing with “breaking news updates” about current events, learn what marketing should look like in the age of anxiety.