Have you been overwhelmed with Millennial Marketing Trends and Statistics? Well, let’s talk about Generation Z (aka Post-Millennials, iGens or Plurals). Generation Z is shifting away from Facebook at an alarming rate! Generation Z says, “I can’t be myself on Facebook because it is full of MOMS…that’s why I like to use Instagram and Snapchat.”
Instagram has 400 million worldwide users. There have been over 40 billion photos shared at a rate of 80 million per day and with an average 3.5 billion daily “likes.”
So now what are marketers going to do? How can we be on so many platforms and still not reach who we need to?
Well, Facebook has had you covered since 2012. Facebook saw the trends and heard the feedback and knew they needed to do something drastic. In April of 2012, Facebook bought Instagram for $1 Billion, which many thought was a bad move for a product with no business model. However, after years of growing Instagram, Facebook has integrated their advertising platform into the app. This allows marketers to catch the “Moms”, Generation Z, Millennials and Boomers, all in one integrated platform!
To get setup, all you need to do is go into your Facebook settings and connect your Instagram account so that the ads can be pushed over to the app.
Then you will create your Facebook ad as usual, except you’ll also need to select Instagram Ads… it’s THAT easy!
For those of you that fully utilize Instagram already, a common complaint has been that you cannot switch between your personal Instagram account and your Business Account, requiring you to sign in and out every time. However, now Instagram lets users switch between several different accounts within the app. You can even switch between FIVE different accounts!
With these new changes, expect the number of Instagram users and accounts to continue to climb.