As a consultant who has built websites across many industries since 1995, I’m accustomed to (and love) helping people build their brands online. But it’s been awhile since I’ve done it for myself. Now that we’ve launched Saffire, I’ve gotten a taste of building our own brand from scratch. And let me tell you one thing I bet you already know.
It’s nerve-wracking!
I’m used to having the feeling of never getting to do quite as much as I’d like. But it’s taking it to a new level for it to be about something so near and dear to our hearts.
Eight followers. That’s how many Twitter followers we had last night. And we knew all of them. It’s a dauntingly small number, especially thinking about how to increase it dramatically. (Please follow us! :))
So we followed a bunch of fairs and rodeos, which is our target audience for Saffire. In our dreams, they’d follow us back, or at least come check out our product that creates best-in-class event websites. But either way, we look forward to keeping our finger on what’s going on in the industry… and sharing it when we think it’s something our customers would care about.
I’ll try to document what we’re doing to build the Saffire brand and product, so check back to see what we’re up to and offer us ideas if you have them. And cross your fingers for us that we’re well into the double digits soon!