I’ve always told customers that it’s really hard to get online leads and sales from offline marketing efforts. I’ve said this not to discourage them from doing it, but to set realistic expectations. It’s just really hard to overcome inertia to get people off the couch where they read their email and to their computer to type in a URL.
Well now I’ve experienced this for myself.
We sent out about 1,700 postcards to fairs and rodeos across the country, and we’re holding our breath to find out if anyone is interested enough to call us. I have to remember that it will take several exposures to our name before people respond, but like I also always say, patience isn’t my virtue!
Here’s the postcard. I think it’s so fun, but let us know what you think.
What are your experiences with direct mail? We’d love to hear success stories!