WELCOME GONZALES ECONOMIC DEVELOPMENT CORPORATION!

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Woohoo! We are delighted to have the Gonzales EDC join the Saffire family!

The City of Gonzales, founded in 1825, is located 62 miles south of Austin. Gonzales’s Economic Development in agribusiness has been a main stay for the community. Beef, poultry, and pecan production are the core agribusiness and staple of Gonzales.

Keep your eyes out for the new and improved web design!

WELCOME MISS RODEO AMERICA!

10We are very excited to have Miss Rodeo America on board with the Saffire family! Since 1955, beauty and brains have captured their community by storm!

The annual Miss Rodeo America Pageant hosts beautiful and talented cowgirls from across the country. These hopefuls converge for a week long competition in late November/early December to select one deserving young woman to reign as Miss Rodeo America. The Miss Rodeo America organization and pageant competition exists for the purpose of selecting a young lady to serve as an official spokesperson for the sport of professional rodeo and providing educational opportunities for those young women who compete in the pageant.

Stay tuned for a whole new Miss Rodeo America website that will definitely take the crown!

WELCOME CLAY COUNTY AGRICULTURAL FAIR!

6We are very excited to be partnering with the Clay County Agricultural Fair! This joyful event is sure to put a smile on many faces next Spring!

Since 1987, the Clay County Agricultural Fair has provided Clay County and Northeast Florida with an event that’s both fun and educational, all in a family atmosphere. In fact, the Fair Vision says it all “A Family A*Fair”. The Fair strives to be the showcase for Clay County’s agricultural, educational, civic and commercial interests. It provides an opportunity for citizens to work and have fun together. Volunteers are the lifeblood of the fair. Their dedicated support of sharing time and talents is vital to the fair’s success.

We can’t wait to roll out our new web design soon! Best of luck, Clay County!

WELCOME WAXAHACHIE CVB!

5We at Saffire are very happy to partner with Waxahachie CVB! Fun fact: Waxahachie has been a filming location for over thirty motion pictures and 3 Academy Award films making it the “Movie Capital of Texas”!

The charm of the historic homes and buildings brings thousands of visitors to Waxahachie each year. While here, visitors enjoy numerous unique shopping opportunities, including antiques, specialty shops and boutiques. Just a short drive from the Metroplex, Waxahachie also has a number of festivals and events throughout the year for residents and visitors to enjoy. Each summer, the city’s historic streets are lined with hundreds of beautiful pink crape myrtles in full bloom.

Keep an eye out for a new website being launched very soon!

WELCOME BANDERA COUNTY CVB!

Untitled design (3)The Cowboy Capital of the World has just joined our Saffire family! We’re very excited to welcome the Bandera County CVB.

When you arrive in Bandera County, you will experience a feeling of “getting away from it all.” Enjoy the great outdoors at one of our two State Natural Areas or along one of the top-rated scenic drives in our beautiful Hill Country. Live the cowboy lifestyle at one of our numerous dude & guest ranches, take in a rodeo or a gunfight reenactment, and boot-scoot around the dance floor at any one of our honky-tonks. Mingle with the locals in our restaurants and shops – you’ll be amazed at just how friendly everyone will be. Practice saying “howdy” and you’ll fit right in!

Hold on to your boots and stay tuned for a fresh new website coming soon!

Welcome Northern Wisconsin State Fair!

 

The Saffire Team has known the team at the Northern Wisconsin State Fair for a few years now thanks to both team’s involvement in IAFE.

Something everyone should know about this Fair is that it is located in Chippewa Falls, WI — and Leinenkugels is brewed in Chippewa Falls! The Leinenkugel family has been a big supporter of this fair and many areas of the fairgrounds are even named after the family and brewery  I think a toast of Summer Shandy might be in order!

The fair is held every July and has been growing in attendance every year! The fair reported a record-breaking attendance of 84,720 last year. With all of the great events lined up every year, expect this awesome event to grow even more!

Stay tuned for their great new website!

Welcome McLeod County Fair!

Saffire loves a good fair and fair food! With 144 years of tradition and agriculture, we are pleased to announce McLeod County Fair as a new Saffire Family member! Their Fair takes place every August for 5 days of family fun!

It is the mission of the McLeod County Agricultural Association to provide the people of the McLeod County area with a high quality, family friendly, educational and entertaining fair, by showcasing the innovation and history of business,agriculture and the arts.”

Stay tuned in the next for weeks for a great new design!

A HOMEPAGE THAT TELLS A STORY

DDS Homepage with numbers

We want to share some best practices for creating a homepage that is enticing, informative and inspires your customers to click a little further into your website and decide to purchase. Destination Dripping Springs is currently promoting their big September event Dripping with Taste, and we think their use of titles, photography and secondary features on their homepage intrigues you without completely throwing ALL the information in your face at once.

1. The Homepage Countdown is the best tool to clearly post the upcoming event dates and name on your homepage. Similarly, using the (1a.) Main Homepage Feature Title is another great resource for prominently displaying your event names, but don’t rely on the feature titles to do all of the work for you. Keep them clear and short so the interested customer can confidently click deeper into your website.

2. Use your secondary feature to promote your smaller community events. Have a recurring monthly farmers market or mini art festival? Keep these events posted in the same place on your homepage all season long, in your secondary feature, so website visitors understand it is a consistently up-to-date reminder of upcoming events they should routinely check out. Again, be brief with your content. You want the title and image to be enticing enough to get visitors to click (this will always help reduce your bounce rate)!

3. PHOTOGRAPHY is really where you’re going to draw customers into your site. Be aware of the amount of text you add to your main feature images, as you don’t want it to be difficult to read. Keep it simple, but be inviting! We recommend using stock photography if necessary, especially if a more generic crowd shot can better convey your message over some of your own photography.

If you’re struggling with using your homepage features and need a refresher, check out Week 5 of Saffire U in Spark. If you need a little bit of team brainstorming, reach out to us at coach@saffire.com so we can help make your homepage work for you and tell that story!

 

Canva Launches “Canva for Work”

The long wait is almost over! Canva for Work is offering early access when you sign up online. As you may know, Saffire loves Canva! We use it to easily create compelling visual content and infographics. We can’t wait to try the new Canva for Work!

With Canva for Work, you’ll be able to create a brand kit with colors and fonts you can share  across your team. You can also create and organize shared photo folders so that everyone in your team can use the same logos, product photos and other company media. This is essential to provide your organization with consistent branding!

One really amazing feature that we are excited about is the feature that can transform your designs. With one click you’ve got a Twitter post, then an email header and finally a print-ready poster, magically resized for all of your project needs!

You can also share designs to the whole team so everyone can view, modify and comment on designs. It’s a seamless experience providing a whole new way for teams to produce creative content.

Canva for Work is going to have tons of features! Check out some of the top features that your organization will love:

Top 3 Features for Teams

  •        Customizable templates for documents, marketing materials and social media graphics
  •        Centralized team brand logos, images, colors and fonts
  •        Easy collaboration and design sharing via team stream

Top 3 Features for Individuals

  •        Brand kit for colors, logos and fonts where you can maintain the design standards of your marketing materials
  •        A magic resize feature that lets you create multiple versions of the same design
  •        Photo folders where you can bulk upload and organize images

Upcoming Features to Boost Your Productivity

  •        Transparent backgrounds
  •        Upload your own fonts!

The original canva.com will remain a free service, while Canva for Work will have pricing starting at $9.95 per month!