Category: Tips & Tricks

Let Customers Share Events

Word of mouth is a powerful tool.  People aren’t afraid to share their opinions, both good and bad, on social media. Your customers are one of your best marketing tools, so making it easy for them to share event information is essential. Give them the option to share events on top social networking sites like … Continue reading “Let Customers Share Events”

Word of mouth is a powerful tool.  People aren’t afraid to share their opinions, both good and bad, on social media.

Your customers are one of your best marketing tools, so making it easy for them to share event information is essential.

Give them the option to share events on top social networking sites like Facebook and Twitter, as well as the ability to forward custom messages to friends via email.

Don’t believe me?  Check out these statistics.

Twitter boasts 175 million users who send an estimated 75 million tweets per day. They predict their average growth to be 370,000 new users every day.

According to Facebook, their average user creates 90 pieces of content per month and has an average of 130 friends.

They estimate all of their users combined spend over 700 billion minutes on Facebook every month.

Social media is the easiest way to connect and interact with your audience and is not hard to integrate into your site with simple sharing services like Add This.

Provide a Friendly Shopping Process

Over the weekend, I was doing some online shopping at a site I’d never made a purchase from before.  I added several items to my cart, but the checkout process became so complex I simply decided the cute dress wasn’t worth the hassle. So please, don’t give your customers an excuse to not complete their … Continue reading “Provide a Friendly Shopping Process”

Over the weekend, I was doing some online shopping at a site I’d never made a purchase from before.  I added several items to my cart, but the checkout process became so complex I simply decided the cute dress wasn’t worth the hassle.

So please, don’t give your customers an excuse to not complete their purchase.

Ticket sales are the bread and butter of your event revenue, so make purchasing tickets easy.

If you sell tickets directly, a fully-integrated shopping cart ensures customers never leave your site, so they aren’t sent to unfamiliar websites with pages that don’t match your identity.

It shouldn’t matter if users are buying tickets directly from you or from a vendor’s website, the shopping process needs to be streamlined, friendly and intuitive. Think about your own online shopping preferences.

For example, you may think the more information you gather the better, but the truth is sometimes people just want to make a purchase.  Plain and simple.

If I find myself wanting to buy something else from you, that’s when I’m ready to give you more information.  Giving the option to checkout as a guest will go a long way with many first time visitors.

So consider this another reminder that a user’s online experience is just as important as their experience at your event.

Deliver Enticing Information

Today’s post is going to be short and sweet, because I need to practice what I’m about to preach. Writing for the web is different.  Our online attention span is much shorter.  And we find it easier to digest information presented in segments. So get to the point.  And keep it simple. You need to … Continue reading “Deliver Enticing Information”

Today’s post is going to be short and sweet, because I need to practice what I’m about to preach.

Writing for the web is different.  Our online attention span is much shorter.  And we find it easier to digest information presented in segments.

So get to the point.  And keep it simple.

You need to provide valuable information that will entice customers to keep looking around your website because the information you are providing is easy to find and understand.

Don’t make your customers dig for the details: present them with essential event information up front in a clean, enticing format.

And PLEASE make sure that date, time and location of an event is in a prominent location.

See, you read the whole post today didn’t you?  Simple, clean content is key.

(It’s even okay if you just read the bold words.  I made them bold on purpose.
So don’t underestimate the power of formatting either!)

Grab visitors with a bold design

Yesterday, we discussed the importance of having visitors find your site.  So now that you have them there, what is going to make them stick around? You’ve heard it time and again, but let me remind you: you have 7 seconds to make a first impression. And the first thing that grabs the attention of … Continue reading “Grab visitors with a bold design”

Yesterday, we discussed the importance of having visitors find your site.  So now that you have them there, what is going to make them stick around?

You’ve heard it time and again, but let me remind you: you have 7 seconds to make a first impression.

And the first thing that grabs the attention of a visitor  is the design. If a visitor isn’t intrigued in the first few seconds, the quality of your content won’t matter because they won’t stick around long enough to read it.

Think about it.  When you look at a website that is out of date, how does that make you feel about the organization?

To me, it feels like they are behind the curve and may be a little “old fashioned” so that may not be an event I want to attend.   If their website isn’t professional, do you think their organization or event will be?

I know that may sound harsh, but coming from a twenty-something who forms most of my opinions based on a company’s online presence, its the truth.

And make sure your fair, rodeo or festival website design shows your visitors the personality of your event. The design options for entertaining and unique events like yours are endless, so let your imagination run wild.

You know your event is worth it, so now is your chance to show everyone else!

Does your event website measure up?

Over the next several days, we will be sharing tips with our readers how to maximize the value of your event website. To be the first to get the scoop, follow us on Facebook and Twitter. Trust us, you aren’t going to want to miss this!

Over the next several days, we will be sharing tips with our readers how to maximize the value of your event website.

To be the first to get the scoop, follow us on Facebook and Twitter.

Trust us, you aren’t going to want to miss this!