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Category Archives: Tips & Tricks

4 Top Social Media Trends For 2019

Written on December 11, 2018 at 8:26 am, by

It’s almost 2019, and (along with some fun surprises from Saffire!) that means a whole new year to connect with your friends on social media. Social media is constantly changing, but new features and ways to engage with your followers make it an exciting time to connect. Here are our top social media trends toContinue Reading »

6 Steps for Making Your Website ADA Compliant

Written on September 21, 2018 at 2:19 pm, by

ADA compliance is one of the most important pieces to a website in 2018. As marketers, event planners and coordinators, it’s important to make sure that EVERYONE is able to access all of the awesome things we create – both in person and online. However, accessibility isn’t just the right thing to do, it alsoContinue Reading »

Create Memorable Activations through Experiential Marketing

Written on April 20, 2018 at 7:39 am, by

You may have heard some buzz about experiential marketing lately, but what exactly does it mean? After the Saffire Marketing Team attended the branding track of South by Southwest this year, we got a pretty good taste of experiential marketing firsthand! This unique marketing strategy helps engage audiences with awareness of a brand, by allowingContinue Reading »

Navigating the World of Ticketing

Written on January 12, 2018 at 10:06 am, by

  We’ve heard time and time again, that one of the most painful parts of hosting an event is trying to calculate how many tickets you sold and how much money you made at the end of the night! Who wants to sit around weighing bags of tickets or balancing registers? Luckily, ticketing systems thatContinue Reading »

Facebook Messenger Tips & Tricks

Written on October 19, 2017 at 5:40 pm, by

Facebook Messenger is becoming an important tool for events, venues and destinations to communicate with their visitors and customers. However, when dozens of messages are received at once, it can be overwhelming to manage! Luckily, organizations can benefit from using various Facebook Messenger tools that help manage the influx of Facebook messages during your eventsContinue Reading »

Mobile Apps – Can You Live Without Them? I Can’t!

Written on August 29, 2017 at 9:14 am, by

How many apps do you have on your phone? Do you use them on a regular basis? Studies show that 85% of the people only use 5 apps on their phone but have over 20 apps downloaded. So that got me to thinking about which apps I have on my phone that I actually use?Continue Reading »

Chrome Extensions to Simplify your Life!

Written on July 14, 2017 at 8:31 am, by

Less than 10 years ago, Google introduced Chrome, which has slowly nudged out its competition to become the most used browser on the web – worldwide. Part of its charm is that it gives us the ability to add extensions to our browsing experience. Extensions are little apps which can connect websites and interact with webContinue Reading »

The Power of Website Imagery!

Written on June 23, 2017 at 11:44 am, by

In today’s tech savvy world, it’s no surprise that every organization needs to have a presence online. An engaging and visually appealing website will generate better customer traffic and create new business opportunities. As humans, our brains recognize images long before we start to read text. When it comes to designing successful websites it’s importantContinue Reading »

What’s Your Social Story?

Written on June 9, 2017 at 10:47 am, by

Snapchat! Facebook! Instagram! Other than all being social platforms what do they have in common? “Stories!” Snapchat created the original Stories feature where users could upload snippets of their life and offered fun photo filters that would change your face, voice or background. In the past nine months, both Instagram and Facebook have released theirContinue Reading »

Seven Tips to up your Ratings Online!

Written on May 24, 2017 at 3:49 pm, by

The internet can just be a cruel place sometimes. It doesn’t take long for people to realize that they need to sensor what they post on their personal social media accounts and work hard on their personal reputation. What is surprising is that some marketing and PR teams are not as concerned about what isContinue Reading »