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Category Archives: Social Media

InstaChanges & Upgrades

Written on February 11, 2016 at 5:57 pm, by

  Have you been overwhelmed with Millennial Marketing Trends and Statistics? Well, let’s talk about Generation Z (aka Post-Millennials, iGens or Plurals). Generation Z is shifting away from Facebook at an alarming rate! Generation Z says, “I can’t be myself on Facebook because it is full of MOMS…that’s why I like to use Instagram andContinue Reading »

Snapchatting your Events!

Written on October 16, 2015 at 10:18 am, by

Chances are you’ve seen a Snapchat photo or “snap,” with their recognizable scrawled drawings announcing everything from the silly to the promotional. While it started as an easy way to electronically send the kind of messages one would want quickly erased, Snapchat has now become a tool for savvy event marketers. With Instagram, Facebook andContinue Reading »

Facebook’s Power Editor Gets an Upgrade

Written on July 24, 2015 at 12:09 pm, by

Here at Saffire, we love using Facebook’s Power Editor! This tool is especially helpful when creating a large number of ads, like for an event or social media campaign. The Power Editor enables advertisers to save time by creating ads in bulk as well as mass-editing their ads and posts across all campaigns, accounts andContinue Reading »

You’ve Got to Pin it to Win it!

Written on February 4, 2015 at 1:46 pm, by

Seriously Saffire, another Social Media site we have to maintain? Yes! With 70 million users and 28% of online US adults using the site, it is definitely worth pinning for a few minutes a day! Do you know what the fastest growing demographic on Pinterest is? Men! Currently, 79% of users are female with onlyContinue Reading »

FACEBOOK BUSINESS MANAGER IN A NUTSHELL – Guest Blog from Jen Smith Social

Written on October 31, 2014 at 4:15 pm, by

Finally, Facebook’s new secret tool is finally out! Facebook recently announced the launch of Business Manager, a tool that helps brands, app developers and agencies manage accounts, Pages, apps and permissions all in one platform. MANAGE FACEBOOK EASILY Business Manager simplifies Facebook advertising efforts by integrating all aspects of Facebook marketing into one easy-to-use tool.Continue Reading »

All Gain, No Pain: Eliminate Guesswork on Facebook Ads

Written on August 7, 2014 at 8:04 am, by

Living in a digital world that requires you to “pay to play” usually isn’t as wallet-friendly as we’d all like. Most of us are on a tight budget, which doesn’t always go well with our online marketing goals. The good news is, we’ve got a bullet proof plan to help you decide where your moneyContinue Reading »

Improve Your Instagram Life

Written on July 8, 2014 at 5:32 pm, by

If you’re not using Instagram for your event, venue, or destination, then it’s time to hop on the bandwagon! We know what you’re thinking, “Oh great, just one more thing I have to keep up with in the online marketing world.” The thing is, it’s actually really fun and one of the best ways toContinue Reading »

Getting Seen and SHARED on Social Sites!

Written on June 4, 2014 at 6:21 pm, by

It’s no secret that we are living in the days of “more” – more content from more sources, being shared with more people, more frequently and more quickly. The question is, in the sea of information flooding consumers today, how do you ensure that your social marketing efforts will be read – and ultimately shared?Continue Reading »

Online Superstitions – BUSTED!

Written on June 4, 2014 at 12:35 pm, by

It’s Friday the 13th so we wanted to go through our top 5 online misconceptions we hear and discredit them where they stand!  We want you to feel comfortable online and put to rest any fears you may have that  keep you from moving forward in this ever-changing digital world. 5. All web browsers areContinue Reading »

5 Steps to Help Your Event, Venue or Destination Take Off With Facebook Advertising

Written on May 29, 2014 at 5:47 pm, by

If you’ve seen one of our many presentations in 2014, you’ve probably heard us mention the importance of Facebook advertising. In September, Facebook made a change to its algorithm, drastically reducing the reach of business posts. In December, they did it again and now only an estimated 3% of your followers will see your postsContinue Reading »