3 Ways to Get More Comments on Your Facebook Posts

If we’ve said it once, we’ve said it a trillion times: engagement on your Facebook posts is important. However, all engagement is not created equal. Lately, Facebook has been showing special treatment to posts with lots of comments by catapulting them to the top of our newsfeeds and awarding “Top Fan” and “Valued Commenter” badges.


It makes sense. There’s something special about posts that get people talking.  While posts with a lot of likes perform well in the algorithm, stats show that posts with tons of comments get 4x more clicks!


That’s why encouraging comments is the top way to increase your visibility and customer engagement. Just make sure you’re not trying to game the system by using “engagement-bait” posts that Facebook counts as spam. (For example: “Tag 3 of your friends who would agree with this post!” or “Comment “YES” if you really love candy apples!”)


So, what should you do to create meaningful conversations in your comment sections?


Try These 3 Tips to Get More Comments on Your Facebook Posts:


  1. Engage with and Reply to your Followers

 FabFitFun replying to Facebook comments


Responding to your followers is an easy trick that so many organizations forget to do! Too many people spend time planning, creating and posting content then drop the ball when it comes to the fun part – engaging with and responding to fans! It is still social media, after all.


A study of more than 1,200 Facebook users found that personalized responses are more satisfying to the receiver than a simple Like. Think about it, who wants to talk to someone who never talks back? On top of that, you miss the opportunity to start conversations, create positive memories with your customers and possibly resolve customer service problems.


The juicy part is that Facebook wants you to reply to your followers, so they view your comments and your followers’ comments as equally important. That means if you reply to each and every comment on your post, you double your comment count and your opportunity to move up in the algorithm.



  1. Ask authentic questions



Asking questions just works. Don’t get us wrong – asking spammy questions with no rhyme or reason is always a no-no, but asking real, genuine questions almost always gets great responses. Try asking your followers for recommendations or advice: “What is your favorite food to eat at the festival?” or “Which topping would you prefer, chocolate or bananas?”


The best thing about this tactic is not only that it encourages comments, but it also gives insight into the personalities and preferences of your customers.


  1. Create Interactive Posts



Another great way to get people to interact with your posts is to craft posts that are fun and engaging. To do this, play games with your followers by asking them to engage in fun ways with your content. Remember to make it entertaining and easy! Here are some fun ideas to get you started:


  • Caption This
  • Fill in the blank
  • Would you rather
  • Poll
  • Guessing game


What type of tips have helped you get more comments? Stop by our Facebook page and drop a comment under this article!

How to Create your 2019 Content Calendar (Plus a Free Template!)

Here at Saffire, our content calendar is our best friend! In fact, we just completed mapping out our calendar for the whole year. Whew! A content calendar is a plan, either for a few months or an entire year, of what you’re going to publish and where you’re going to publish it to further your organization’s goals. It is a complete roadmap of your outbound marketing efforts.


It took lots of time and planning to build our calendar, but we knew it would be worth it. Why? Because content calendars are the best possible tool to keep you organized all year long!


Most importantly, creating a content calendar forces you to put thought and creativity into your content instead of throwing it together at the last moment. (We’ve all been there!)


Imagine that you work at a festival known for its spectacular corndogs. Little did you know, today is National Corndog Day. You go on Facebook to see hundreds of festivals around the country posting their photos for #NationalCorndogDay. You search through your photo library but don’t see any great corndog photos available to post.


Instead, you miss out on the chance to gain some buzz and create some free promotion for you and your vendors.


A content calendar can help you make sure that you always have the perfect post for moments like this. Plus, you’ll never miss another National Corndog Day again.


If you’re feeling overwhelmed, we’ve got you covered! Here are a few tips for getting started!



  1. 1. Identify your content

Before you start mapping out your content calendar, begin making a list of the topics you should cover. Start by asking yourself a few questions:



Who are your audiences and what do they want to see? Your audiences can include groups like: current and past customers, potential customers, vendors, board members, staff, etc. We recommend choosing 2 or 3 groups and creating content designed to keep them engaged.



What important dates, milestones or promotions does your organization have coming up this year? Ticket sales, box office times and promotion dates are obvious inclusions on your content calendar, but what about other interesting milestones? Anniversaries and holidays can make for lighthearted and engaging content! Make sure to check the National Day Calendar for other social media holidays related to your business. You can find it at www.nationaldaycalendar.com.


What kinds of assets do you have available? Who and what do you have available to help create unique content? Maybe you have a full creative team or maybe you’re using a simpler editing tool like Canva. Maybe you have a photographer or maybe you use Shutterstock. What about a videographer or even just partners that can contribute to your blog? Either way, take note of all people and tools available. This will determine what types of content you can post throughout the year.


  1. Decide when and where to publish


As little as a decade ago, there were only a few options for publishing. Today, however, there are dozens of options at our fingertips! Take a moment to take inventory of all the channels that your organization offers, and decide which content is best to post where. We bet that your organization already utilizes some of these channels: social media pages (Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, etc.…), video sharing sites like YouTube or Vimeo, newsletters, e-blasts, an online blog, your website and advertisements.

Next, decide how often to post. You could try to publish a new blog every day, but if you don’t have the resources necessary that could get tricky.  Be realistic about what you and your teammates can handle. Then be consistent.


  1. Create your calendar


There are many different ways to create your perfect content calendar! Here at Saffire, we recommend using a good ol’ spreadsheet. You can find our downloadable template at www.Saffire.com/Calendar.

Make sure to include important information like: date, post type, author, prize winners, publication channels etc. We love keeping ours in an organized Google Sheet that can be updated by all of our marketing teammates.

Once you have it perfected, get posting!


Remember, the best thing about your content calendar is that it’s flexible! See what works best for you and your team then add or remove things as you go! Once you get it perfected, we bet your content calendar will be your best friend too! You don’t have to reinvent the wheel every year. Next year, edit the template you create this year. You’ll be surprised at how much easier it is to manage your marketing presence!


This article previously appeared in IFEA’s ie Magazine.

4 Top Social Media Trends For 2019

It’s almost 2019, and (along with some fun surprises from Saffire!) that means a whole new year to connect with your friends on social media. Social media is constantly changing, but new features and ways to engage with your followers make it an exciting time to connect.

Here are our top social media trends to try next year.

  1. Use Stories

2018 was the year of the “story,” and it’s not going anywhere anytime soon. This year, the feature blew-up on Snapchat, Facebook, Instagram, and is even being integrated on YouTube and LinkedIn. Gone are the days when posts were seen as highlights of the past. In 2019, it is all about in-the-moment content. With some 400 million daily Instagram Story users, it is clear that audiences expect to have a more intimate relationship with brands than ever before. This is especially true for Millennial and Gen-Z consumers, who rate authentic relationships and FOMO as key influences for engagement and brand loyalty. For brands, this means constantly keeping fans involved – and stories are a great way to get started.

  1. Try Marketing Through Messaging

Rumor has it that the internet has not slept since it was born in 1983. Nowadays, consumers are constantly on the go with their devices in hand. People have come to expect almost instant responses when sending comments and private messages online. Because of this, organizations are learning that they must keep up with the demand from their customers. Facebook has also been adding new features to its Messenger app and rewarding business pages for maintaining high message response rates. It is clear that the social media giant sees messaging as a key tool in 2019, and Facebook isn’t the only one who feels that way. Studies show that more than 1.5 billion people use WhatsApp and other messaging apps each month.

3.Engage with Micro-Influencers

Anyone with an Instagram page knows that influencers have quickly become this generation’s celebrities. While working with powerful well-known influencers can get you big results, it can also be costly. That’s why many brands are now choosing to work with smaller social media users called “micro-influencers.” While they may not be celebrities, studies show micro-influencers still have great influence over their audiences – think of it as word-of-mouth marketing for the internet age. They key is to find relevant and trustworthy accounts to partner with. The best part? Unlike celebrity influencers like Kim Kardashian, who are known to charge up to $500,000 a post, 83% of micro-influences charge under $250. Try searching for accounts using hashtags related to your organization. Keep a lookout for profiles with high engagement and eye-catching posts.

4.Set up Shoppable Posts

Every marketer has been faced with the question – “how will social media directly contribute to the bottom line?” In 2018, Facebook and Instagram finally answered our question with shoppable posts, allowing users to buy their favorite products without ever leaving the app. Shoppable posts on Instagram and Catalogs on Facebook are a great way to help customers discover and purchase your merch. The key, however, is to remember to distinguish your post from other e-commerce by keeping it fun and interactive. It is still social media, after all.


Social media is all about creating a stronger relationship with your customers. In 2019 remember to build genuine relationships, put your customers first and have fun! That’s the magic recipe to a successful and profitable year on social!

Analytics Don’t Have to be Scary: What to Measure for Social Media

So, you’ve got great graphics, interesting content and even some fun videos, but your posts aren’t performing as well as you expected. What gives, and where do you go from here?

Analytics can be scary for beginners. With so many numbers and terms, how do you know what’s important? Using analytics to drive better social media performance can take some time to get right, but when you do, it can make a huge difference!

The most important thing to remember is that, just like the rest of your marketing strategies, everything you do on social media should tie back to your company’s audiences and goals. Take some time to figure out just what it is that you want from your social media pages – is it brand recognition, sales or maybe to provide important information to customers? Then, you can use analytics to assess how close you are to meeting your goals.


Audience size does matter, and often it’s the first thing that people see when they click on your profile. While there is much more to social media than your follower count, having a sizeable and targeted audience is the easiest way to make sure your posts are reaching the right the people. Although it might seem easier to quickly build your audience through family, friends or other filler accounts, your goal should always be to shoot for quality and not just quantity. That means gaining followers that are likely to appreciate and engage with your content, and ultimately support your business both on and offline.

When investing in a high-quality audience, look for analytics that tell more of the story than just follower count. Who are your followers? Facebook Insights, Instagram Insights and Twitter Analytics all allow you to view simple demographics for your followers. Check out your demographics tab to make sure your followers are in line with your company or event’s preferred audiences. If not, try running targeted ads, using growth tactics to target specific groups, or even switching up your content strategy to attract the right people.

Post Reach

When it comes to social media, “reach” refers to the number of people who viewed your post. It used to be a sure thing when you posted something that your followers would see it. Now, thanks to tricky algorithms, it isn’t quite that simple! Watch your reach to see how many people are paying attention to your content. On popular sites like Facebook, Twitter and Instagram, reach typically works like a snowball effect. The more people that view, like and positively engage with your post, the more people your post will reach. More people reached can mean more followers and ultimately more customers!


If you take a photo and nobody likes it, was it ever really posted?  Likes, reactions, comments, clicks, shares, ect… all count as engagement. High engagement is a sign that your audience feels connected with your content. It can be hard to predict which posts will get the most engagement or even “go viral,” but by looking at previous patterns of success, you can get a better idea of what your audience is interested in. Which kinds of posts are your followers most likely to engage with? What text did you use? What kind of content did you feature? See if you can link periods of high engagement and growth to specific posts or events. You can also calculate your engagement rate or percentage to get a better idea of which posts are doing best. Use this knowledge in the future to help build a more successful content strategy.

What’s Your Social Story?

Snapchat! Facebook! Instagram! Other than all being social platforms what do they have in common? “Stories!” Snapchat created the original Stories feature where users could upload snippets of their life and offered fun photo filters that would change your face, voice or background. In the past nine months, both Instagram and Facebook have released their own Stories feature and it looks almost identical to Snapchat’s version.

Where should you tell your Story?

So now that the three big social media platforms have the same feature, which one should you use to tell your Story? Well first off, Facebook is seeing incredibly slow growth in utilization of the Story feature. Additionally, Facebook isn’t allowing Facebook Pages to create a Story yet, as this is currently only for individual profiles. We imagine this will be rolled out to Pages and advertisers sometime over the next year.

The advantage of Instagram Stories is that if you already have a maintained Instagram profile, you do not need to acquire new followers like with Snapchat – you have instant reach because of your existing followers. Additionally, Instagram Stories has surpassed Snapchat with the most daily users, with 50 million users using Stories!

Not surprisingly, there has been a significant decline in Snapchat usage and downloads since the launch of Instagram Stories. The functionality is just too similar. However, Snapchat has captured a much younger audience than Instagram, which is heavily used by Millennials that are starting to move into their thirties. Snapchat is still the perfect platform to capture this younger audience.

One of the great things about Stories is that you can save the video to your device from any of the three platforms, so there really is no reason to choose just one! Get out and make some great content and post it to Snapchat, save it and then upload it to Instagram Stories and finally head over to Facebook and upload your video to your Page’s timeline! Someday you should be able to upload directly to Facebook stories, but in the meantime, newsfeed videos are still very attention grabbing and successful.

As you know, video content is king, so get out that phone and start creating content!









Seven Tips to up your Ratings Online!

The internet can just be a cruel place sometimes. It doesn’t take long for people to realize that they need to sensor what they post on their personal social media accounts and work hard on their personal reputation. What is surprising is that some marketing and PR teams are not as concerned about what is being posted about the organizations that they represent. With every incident being recorded and shared across social media, a brand’s reputation can be tarnished very quickly. Just ask United Airlines! You should always have a PR plan in place to deal with whatever might be thrown your way. In today’s digital world where photos, social media and news stories are everlasting, upholding your reputation online is more important than ever. Remember that without a positive reputation, no brand can truly flourish.

How exactly does a consumer judge your reputation?

Think about when you plan a trip out of town, or even pick a new event to attend, do you make the decision yourself? Most of us talk these ideas overwith friends and family. If they respond positively you are more likely to pull the trigger and buy your tickets or book your travel! If they don’t, you will seek out another option, many times a competitor of yours. This thought process is how people are determining your online reputation. They are looking for recommendations, online reviews, ratings and feedback. The opinions of people that are not associated with your brand have a much greater impact on your future customers than your branded marketing efforts.

According to a 2015 Connected Consumer Survey, nearly 80% of people report that the internet is the first place they look when they need information, and over 50% are using search engines to look up brands. While you would prefer to control what potential customers see about your brand online, search engines allow them to access a variety of other information that you don’t control including reviews, non-branded social media posts, consumer photos and more.

Do you know where you are being rated?

Some review sites require you to create a business page with them while others are created by the people leaving the reviews. The top 3 review sites that you should be on is yelp.com, tripadvisor.com, and google+. Make sure to create a page for your business so that you can monitor your online presence as well as post photos, hours, website links, and more. Receiving positive reviews can not only get you free advertising on these platforms, but it also gives credibility to your brand.

  • Promote the good and fix the bad. Capitalize on the positive reviews and use the negative ones to improve upon what you’re doing. Constructive criticism is not always easy to receive, but these reviews are a direct reflection of how people see you. Take negative reviews as a wakeup call and appreciate how it may be enabling you to improve.
  • Make sure all your positive reviews are seen. Yelp uses an algorithm to hide reviews that appear fake. Unfortunately, many real reviews get stuck in this filter. To avoid this, you can ask your reviewers to make their profile seem more legitimate. They could add a profile picture or check into local places near you.
  • Don’t ignore negative reviews. This is going to happen. It is impossible to meet everyone’s wishes. It’s important to acknowledge what wrong doing has been done or to clarify anything that may not be correct. Approach these reviews in a diplomatic fashion. Lastly, invite the reviewers to give you a chance to improve their experience in the future.
  • Fight fire with fire. In some, very rare instances you can respond to negative reviews with humor. We don’t advise that you respond immediately after reading the post, but to wait until you have cooled off and can efficiently add some humor to your review. This will not only show other customers that you are paying attention to their opinions but that you also have a sense of humor. A great example of a brand responding with humor is the video, Visit Lubbock Mean Tweets https://youtu.be/8i0bHJBnxBo
  • Keep them coming back for more. Share how you have improved your services based on the customer feedback. Show your customers how your brand welcomes their opinions and encourages repeat visits.
  • Amplify your reach. Get engaging content in front of your audience to help drive traffic and positive reviews. Running a few $5 per day Facebook ads, for example, can allow you to significantly increase your followers and can help improve your rating on Facebook. When someone is a fan, they are usually less likely to leave a negative review. Be sure and post your content on all your social media platforms.
  • Improve your reputation by exceeding expectation offline. Don’t let all the time spent on perfecting your online image go to waste by not performing in person. Insure that your employees are practicing what you preach online.

The secret to keeping up with your online reputation is to stay true to who you are as a brand. Customer service should be your number one concern. Provide an excellent experience from start to finish. Stay engaged with your customers and you will see your rating begin to creep up closer to a 5-star average! Do you have a tactic that you use to increase your rating? Let us know in the comments below!

Contests to Increase Social Engagement!

While contests have been around for centuries, they have recently taken on a new life with the evolution of social media. Contests are not the answer to every marketing challenge, but you should consider making them a part of your social media plans. Whether your event, venue or destination is big or small, contests can help drive engagement at a minimal cost.

Contests aren’t always successful and don’t always magically drive engagement. The most successful contests are usually very simple, while the contests that fail are usually too complicated for the participants to understand and engage.

So, what is the key to keeping your audience engaged? Simplicity! Ease! Fun!

The most effective way to keep your contest simple is setting an easily manageable objective. What results are you shooting for? What do you want to gain from the post? Be sure to think it through logically by following these steps:

  • Set Goals: What are you trying to achieve? For example, do you want to gain more likes, comments, views on your video, or acquire new email addresses?
  • Consider your Audience: Who are you targeting? It is important to hone in on who your demographic is for the post. Are you trying to reach men or women, kids, teenagers or maybe basketball fans? It will be easier to generate your contest once you have narrowed down on who you want your message to reach.
  • Determine the Contest Time Frame: For small contests where your only objective is to receive likes and comments, we suggest that you run daily contests. For a more complex contest that you want to acquire more personal information or a lengthy submission, we advise that you run the contest for a longer period.
  • Create a Prize Package: Everyone wants to win, especially when they can win multiple prizes in one giveaway! The bigger the prize, the more information you can require from participants. Plan a budget on how much the prize will cost your venue, event, or destination.
  • Execute – Plan the Fulfillment: Know how you can deliver the prize and how to execute the entire plan. Do you need to mail the prize to the winner? Do they need to pick it up?
  • Prizes: To have a great contest, you need to provide prizes. Everyone loves to win things. What is it that you can afford to give away? It doesn’t need to be expensive, but it does need to be relevant to your venue, event, or destination. You can work with local partners in giving away hotel stays, restaurant gift certificates, concert tickets, etc.

Here are 5 simple ideas to get you inspired for your next event!

Contest #1 – Likes and Follows

Facebook likes and follows are simple and easy contests to execute with hundreds of options and ideas:

  • Help us get to 12,000 fans! When we get there, we’ll give away FREE _____ (concert ticket, 2-night hotel stay, etc.)! SHARE this status for your chance to win!
  • Be sure and ALWAYS use compelling images.

Contest #2 – Caption This

Caption This Contests are always a hit! From our experience, caption contests generate more responses than any other contest. Find photos from your past event or images from around your destination. Make sure they are fun, a little goofy and generally aesthetically appealing. Fan favorites are usually animal photos. (explain what this is a little more. Maybe give an example?)

Contest #3 – Photo Comments

Generating interaction among your fans is a great way to build community. Posting a colorful photo will catch their attention in their News Feed. Here are a couple of easy examples:

  • FOOD! Everyone loves food. Post a photo of a unique food item.
  • KIDS! Post a photo of a young kid having fun at your event or destination.
  • HISTORY! Post an image of a historical building or spot.

Then have them post a photo in the comments with their favorite food, in front of a landmark, etc.

Contest #4 – Instagram

Instagram has become the social media platform of choice for many Millennials and Gen Zs (people born between 1980 and 2012). When engaging with this age group, make sure your prizes are things they would want to win and are “trendy”! Don’t be afraid to use hashtags.

  • Double tap and win: Post photos on Instagram. “Double tap this photo and follow us on Instagram to automatically be entered to win a prize pack. Winner announced Monday.
  • Tag three friends to win: “We’re giving away ____ (ride tickets, a hotel stay, gate admission, etc)!! Tag 3 friends to win. #Giveaway #Tag3 #Fun #Friends

Contest #5 – Re-Tweets

Twitter contests are super easy to execute and don’t take a lot of time. Here are few examples:

  • Re-Tweet: We’re giving away a 2-night getaway at our seaside hotel. Retweet to win #VayCay #Fun #GetAway
  • Creative Answer: Explain in 140 characters or less why you deserve to win free tickets to our event. Make sure you tag us to be eligible #TheEvent


So, there you have it, a few simple ways to get more social engagement. If you haven’t run a contest yet, give it a shot and let us know how it goes!

“Instant” Marketing Success with User Generated Content

Crockpots and Saffire go together like Velveeta and Ro-Tel. We couldn’t serve up our World Famous Saffire Queso without that handy appliance. Recently, the Saffire Team has noticed a new crockpot in town that was making waves throughout our social media feeds. After doing a little more research, we found that we stumbled upon a raging marketing success story that our Saffire friends and family can implement in their own marketing efforts.

The Instant Pot has taken the world by storm and is even number one on the Amazon best sellers list. Ever heard of it? Even though Instant Pot has never been advertised on TV or print, we are sure that many of you have seen it on social media or heard about it at a holiday party. Millions learned of this electric pressure cooker/Crockpot/rice cooker combo because of the power of word of mouth
marketing and user generated content. Instant Pot has been in business since 2010, but it wasn’t until late last year that they started flying off the shelves and piling up on front porches. Instant Pot was savvy enough to know that social media is a crucial component to reaching out to their customers. So, they sent 200 bloggers and cookbook authors the Instant Pot to try it out for themselves. This strategy not only helped get their name out to the public but they also received tons of FREE product placement on many of the blogger’s and author’s websites, blogs, and social media pages. By using these social influencers, they were able to become a household name, go viral and sell over 250,000 units on Amazon Prime day, all without having to pay for expensive print and TV ads.WOM - 2

So, you are now thinking that’s great for Instant Pot, but that will never work for my event, venue, or destination. Don’t be silly! User generated content is easier to integrate into your marketing plans than you think. It is also a more organic way of reaching your customers. Many consumers today will trust a third party much more than they trust content from brands.



Your first step is to identify your audience and influencers.  Find an influencer that will accurately represent the messages you want your audience to see. This could be a famous Instagram teenager, travel or column writers, or even a local news or DJ personality. Once you have established your influencer, events, venues and destinations can work together on providing that person with a unique experience of attending events, staying in trendy hotels and eating at local restaurants, all while broadcasting out their experiences to their followers.

It is also important to let your social influencers have creative control and be engaged in the planning process. These influencers did not just coincidentally gain thousands (or even millions) of followers. They built their large and engaged followers base by knowing what their audience wanted. They are experts on what is appealing to their followers. By giving the creative license to your influencers they will be able to introduce your event, venue, or destination authentically.

Finally, you need to be consistent and live up to this newly generated hype. There is not a one size fits all plan to building brand reputation. Your community involvement needs to focus on long-term benefits rather than quick marketing attempts.

It’s easy to understand why so many companies are taking advantage of user generated content marketing. Don’t let this simple & affordable opportunity to reach out to your audience pass you by. You will be surprised at the additional business word of mouth marketing will generate for your event, venue, or destination this year.


Stay Organized with Trello


Are you having trouble staying organized? Is your wall calendar just not keeping up in the digital world? Here at Saffire, we’ve started using Trello to stay organized! Trello is a collaboration tool that organizes your projects into boards. In one glance, Trello tells you what’s being worked on, who’s working on what, and where something is in the process.

Trello uses “cards” which contain each of your tasks or ideas. In each card, you can add members, labels, checklists, any attachments and even a due date. Each card is filed under a list and can be easily moved from list to list. For example, you can have a “to do” list, “overdue” list and a “completed list” and easily move the cards to their appropriate list. Cards and lists are then housed under boards in order to stay organized and keep your projects separate. You can also add an unlimited number of members to a Trello board in order for multiple people to collaborate.

Trello boards can be extremely effective as both a meeting agenda and task tool. We use trello boards to list out our agenda in cards. Then, we take notes under each agenda item, assign a task to someone and put a due date on that action item.



Another great way to utilize Trello is to place your marketing editorial calendar into a board. You can switch to a calendar view and anyone on your team can see what posts, emails or content is scheduled to be published so your team can plan accordingly, whether that means graphic design or preparing copy for social media.



For our event planners, this can be an extremely powerful tool to help keep your event prep work organized. Tasks can easily be seen by your team such as when tickets go on sale or entertainment announcements are made. As we all know, plans can drastically change and Trello makes changes easy! Simply drag & drop a card onto a new date on the calendar and the due date will update automatically.



There are endless uses for this powerful tool! Let us know if you use Trello and how you use it!






Using the Facebook Events Feature

As we all know, Facebook is the biggest social networking platform in the world with over a billion users. Since its launch, Facebook has evolved and brought new features for users as well as businesses. One of their most improved features are Events, which give an opportunity to individuals as well as organizations to promote their events on Facebook. Before this change, the Events
feature didn’t work very well for organizations and was a much better tool to invite friends to events such as your backyard barbecue.

After years of research and design, Facebook has improved upon their Events feature and made it a great tool for marketers. Today, over 500 million people search Facebook Events each month to find local events to attend, making the Events feature an important marketing tool to increase attendees.

During a recent presentation by the Facebook Events team, Facebook talked about the new success of the Events Feature with a case study on the event “Water Fight New York NYC.” In 2014, before Facebook started focusing on Events, the Water Fight NYC only had 1,400 attendees showing on their Facebook Event. Then, in 2015, after more features were put in place, the event skyrocketed to 64,000 attendees.

How to Market your Event

For a more guerrilla marketing approach, you can invite your friends list and ask your friends, relatives and event staff to invite their friends and share the event on their personal pages.  You are also able to use the Facebook ads to target your desired audience. When someone says they’re “Going” to your event, it creates a story that may appear in other’s News Feed so that their friends and followers can see they’re going and then decide to attend too.

To grow your attendee list using ads, you’re able to specifically advertise your event. This has a different mission than normal facebook ads, which is to get more attendees and ticket sales.

Event promoters often get better results when they:

  •         Set up a lookalike audience to show ads to people similar to your followers
  •         Use a CPM bidding strategy to get more people to respond to your event and buy tickets
  •         Create a conversion pixel to see which ads worked well and they can also measure performance
  •         Create an ad with using the “Ticket Link” which will allow you to create ads that are optimized to drive ticket sales

What do I do after my event?

So you just finished your event and can finally relax, right? Not exactly. People have connected because they truly care about your event and what you share about it. Facebook’s research has shown that event attendees are wanting the following:

  •         Professional pictures of the event action
  •         Final scores for competitions
  •         To be thanked for attending
  •         To know about future events from your organization

We hope that this has inspired you to add Facebook Events into your marketing efforts. You can also explore some great Facebook resources by reading through Facebook’s Guide to Getting the Most Out of Facebook Events.

Events are about community, culture, experiences and fun and Facebook is the avenue most people choose to share this experience. One inspiring statistic is that within one week of the event, each event attendee, on average, befriends another event attendee on Facebook. Events bring people together!