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Category Archives: Social Media

How to Create your 2019 Content Calendar (Plus a Free Template!)

Written on January 21, 2019 at 1:59 pm, by

Here at Saffire, our content calendar is our best friend! In fact, we just completed mapping out our calendar for the whole year. Whew! A content calendar is a plan, either for a few months or an entire year, of what you’re going to publish and where you’re going to publish it to further yourContinue Reading »

4 Top Social Media Trends For 2019

Written on December 11, 2018 at 8:26 am, by

It’s almost 2019, and (along with some fun surprises from Saffire!) that means a whole new year to connect with your friends on social media. Social media is constantly changing, but new features and ways to engage with your followers make it an exciting time to connect. Here are our top social media trends toContinue Reading »

Analytics Don’t Have to be Scary: What to Measure for Social Media

Written on October 16, 2018 at 11:23 am, by

So, you’ve got great graphics, interesting content and even some fun videos, but your posts aren’t performing as well as you expected. What gives, and where do you go from here? Analytics can be scary for beginners. With so many numbers and terms, how do you know what’s important? Using analytics to drive better socialContinue Reading »

What’s Your Social Story?

Written on June 9, 2017 at 10:47 am, by

Snapchat! Facebook! Instagram! Other than all being social platforms what do they have in common? “Stories!” Snapchat created the original Stories feature where users could upload snippets of their life and offered fun photo filters that would change your face, voice or background. In the past nine months, both Instagram and Facebook have released theirContinue Reading »

Seven Tips to up your Ratings Online!

Written on May 24, 2017 at 3:49 pm, by

The internet can just be a cruel place sometimes. It doesn’t take long for people to realize that they need to sensor what they post on their personal social media accounts and work hard on their personal reputation. What is surprising is that some marketing and PR teams are not as concerned about what isContinue Reading »

Contests to Increase Social Engagement!

Written on April 13, 2017 at 1:00 am, by

While contests have been around for centuries, they have recently taken on a new life with the evolution of social media. Contests are not the answer to every marketing challenge, but you should consider making them a part of your social media plans. Whether your event, venue or destination is big or small, contests canContinue Reading »

“Instant” Marketing Success with User Generated Content

Written on March 21, 2017 at 11:07 am, by

Crockpots and Saffire go together like Velveeta and Ro-Tel. We couldn’t serve up our World Famous Saffire Queso without that handy appliance. Recently, the Saffire Team has noticed a new crockpot in town that was making waves throughout our social media feeds. After doing a little more research, we found that we stumbled upon aContinue Reading »

Stay Organized with Trello

Written on April 21, 2016 at 1:38 pm, by

  Are you having trouble staying organized? Is your wall calendar just not keeping up in the digital world? Here at Saffire, we’ve started using Trello to stay organized! Trello is a collaboration tool that organizes your projects into boards. In one glance, Trello tells you what’s being worked on, who’s working on what, andContinue Reading »

Using the Facebook Events Feature

Written on March 25, 2016 at 11:57 am, by

As we all know, Facebook is the biggest social networking platform in the world with over a billion users. Since its launch, Facebook has evolved and brought new features for users as well as businesses. One of their most improved features are Events, which give an opportunity to individuals as well as organizations to promoteContinue Reading »

Meet Facebook’s New Emojis

Written on February 25, 2016 at 8:12 pm, by

What’s your take on Facebook’s new Reactions? This week, the social media giant went beyond the long requested “dislike” button when adding to their current “like” button. These new Facebook Reactions show a user’s “reaction” to a specific post. Users are now able to select Like, Love, Haha, Wow, Sad and Angry to express theirContinue Reading »