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Category Archives: Online Marketing

Analytics Don’t Have to be Scary: What to Measure for Social Media

Written on October 16, 2018 at 11:23 am, by

So, you’ve got great graphics, interesting content and even some fun videos, but your posts aren’t performing as well as you expected. What gives, and where do you go from here? Analytics can be scary for beginners. With so many numbers and terms, how do you know what’s important? Using analytics to drive better socialContinue Reading »

6 Steps for Making Your Website ADA Compliant

Written on September 21, 2018 at 2:19 pm, by

ADA compliance is one of the most important pieces to a website in 2018. As marketers, event planners and coordinators, it’s important to make sure that EVERYONE is able to access all of the awesome things we create – both in person and online. However, accessibility isn’t just the right thing to do, it alsoContinue Reading »

Facebook Ads Manager, Simplified

Written on March 12, 2018 at 10:30 pm, by

For years, Facebook has had two ways to manage ads (both Power Editor and Ads Manager). But now they have finally merged the two platforms! We are so pumped about this update and wanted to share the news with you, so you can be ahead of the game in learning the new system! Last month,Continue Reading »

Facebook Videos Made Easy

Written on January 31, 2018 at 10:45 am, by

The mere thought of creating and starring in a marketing video can be terrifying! Well, guess what? Times are changing! You no longer have to star in a video to have perfectly curated video clips! Did you know that 85% of Facebook videos are viewed without sound? That’s right – that mean’s there’s no pressureContinue Reading »

Seven Tips to up your Ratings Online!

Written on May 24, 2017 at 3:49 pm, by

The internet can just be a cruel place sometimes. It doesn’t take long for people to realize that they need to sensor what they post on their personal social media accounts and work hard on their personal reputation. What is surprising is that some marketing and PR teams are not as concerned about what isContinue Reading »

Contests to Increase Social Engagement!

Written on April 13, 2017 at 1:00 am, by

While contests have been around for centuries, they have recently taken on a new life with the evolution of social media. Contests are not the answer to every marketing challenge, but you should consider making them a part of your social media plans. Whether your event, venue or destination is big or small, contests canContinue Reading »

“Instant” Marketing Success with User Generated Content

Written on March 21, 2017 at 11:07 am, by

Crockpots and Saffire go together like Velveeta and Ro-Tel. We couldn’t serve up our World Famous Saffire Queso without that handy appliance. Recently, the Saffire Team has noticed a new crockpot in town that was making waves throughout our social media feeds. After doing a little more research, we found that we stumbled upon aContinue Reading »

GETTING HEALTHY WITH TECHNOLOGY

Written on September 1, 2016 at 1:12 pm, by

By Kendra Wright, Founder of Saffire Although I work in the digital marketing industry, I have a love/hate relationship with technology and how it applies to my life. I love it as a marketing medium and I’m truly fascinated by great user interface design (nerd alert!), but I feel technology plays too high a roleContinue Reading »

Pokemon Go Proves to be a ‘Catch’ for Marketers

Written on August 12, 2016 at 10:14 am, by

With more than 100 million downloads and 20 million daily active users, Pokémon Go became the biggest craze of the summer. Launching all over the world, Pokémon Go creates a whole new realm of advertising which, by now, should be in your back pocket. Pokémon Go is everywhere and is used by an overwhelming numberContinue Reading »

Facebook Live Tips & Tricks

Written on July 8, 2016 at 10:40 am, by

Facebook Live is quickly growing in popularity and will remain a HUGE trend for the foreseeable future. For those that might not have heard of this fairly new feature, Facebook Live is a live video broadcasting platform designed to connect users with people (friends, family, customers, etc.). With Facebook Live, users can take audiences up closeContinue Reading »