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Category Archives: Industry

6 Steps for Making Your Website ADA Compliant

Written on September 21, 2018 at 2:19 pm, by

ADA compliance is one of the most important pieces to a website in 2018. As marketers, event planners and coordinators, it’s important to make sure that EVERYONE is able to access all of the awesome things we create – both in person and online. However, accessibility isn’t just the right thing to do, it alsoContinue Reading »

In the News – March 2017!

Written on March 16, 2017 at 5:04 pm, by

This section of our blog is devoted to industry news and articles we find interesting and relevant tour our friends and Saffire family! For those of you ready to convene, check out these Five Trends that Will Impact Convention Centers in 2017. And hey, how are you feeling about your social networking? Here are 19Continue Reading »

3 Lessons Any Organization Can Learn From Google

Written on September 11, 2015 at 11:02 am, by

In the world of technology there are a handful of large companies that are always worth keeping an eye on as they shape, change and revolutionize the industry. Google is among the top of these organizations and in recent weeks they have made some bold moves to reorganize and rebrand. While it may seem easyContinue Reading »

Video Marketing for the Masses

Written on May 29, 2015 at 12:56 pm, by

The mere thought of a need to create a “video campaign” scares even the savviest of marketers. “Someone spare me if I had to be featured in a video!” or “I have no idea how to film videos nice enough for marketing campaigns!” they think. According to Vidyard, “The play button is the most compellingContinue Reading »

Happy Endings: After the Board Meeting

Written on May 1, 2013 at 2:39 am, by

Most events have board of directors. And boards have meetings. Some of them are tough. The tougher they are, the more important it becomes to end meetings well. So even though Saffire specializes in online marketing, today we’re stepping away from the computer and sharing 6 tips for what to do when the meeting’s over.Continue Reading »

Should you be using Text Marketing?

Written on July 23, 2012 at 3:27 pm, by

We’ve said it before and we’ll say it again: our goal is to help improve the overall online presence of the event industry.  One of the ways we try to keep up with the needs of fairs, festivals and rodeos is by surveying our current clients to find out what is important to them. EarlierContinue Reading »

Join Our Webinar “Trends in Online Marketing”

Written on July 12, 2012 at 4:04 pm, by

Trends in Online Marketing Space is limited. Reserve your Webinar seat now at: https://www3.gotomeeting.com/register/917753470   The web changes so fast that keeping up with the latest and greatest online trends can seem like a full-time job. But since none of us have that kind of time, join Saffire for a fast-paced session to learn whatContinue Reading »

Join Our Webinar “Is Email Marketing Dead? (No, and we will tell you why!)

Written on July 3, 2012 at 3:57 pm, by

Is Email Marketing Dead? (No, and we will tell you why!) Space is limited. Reserve your Webinar seat now at: https://www3.gotomeeting.com/register/631659158 Saffire is excited to bring you the first in a new series of webinars where we will partner with successful events around the country to bring you the insider’s guide to effective online marketing.  SinceContinue Reading »

What’s the big deal about ecommerce?

Written on May 21, 2012 at 7:03 pm, by

If you’ve had a conversation with one of our team members for longer than 30 seconds, we’ve probably told you how important we think ecommerce is to the success of any event.  Our roots are in ecommerce for large companies and we’ve proved our theory to be true, so it’s no surprise we are soContinue Reading »

5 Tips to Building Your Event’s Brand Online

Written on May 2, 2012 at 9:51 pm, by

The creation of your event’s brand has been a process that has taken years, if not decades!  As with any new brand, there was a period of trial and error to fine-tune what it means to be associated with your event as you found your identity. For some of you it means supporting youth livestockContinue Reading »