The power of DIY

Wow. We’ve been building big websites for a long time.  And for about a decade, we’ve been telling people that not only would we never build a website without tools to manage it themselves, but we feel that web developers who do are borderline unethical.

I know, “them’s fighting words.” But think about it. There is great technology out there to manage website content. So why would a web developer not allow a client to make changes themselves? We think it’s because they want to charge for changes, thus keeping their revenue stream flowing.

Again, having worked on big websites for so long, we rarely think about the fact that many smaller websites don’t have the choice but to depend on their web developer to make changes. Yesterday, I talked to someone who could get instant changes from their web developer (So rare!).

But today, the fair manager I talked to isn’t so lucky.

He had gone through nightmare experiences with web developers; promises were made and broken. Even simple changes could go 7-10 days without being made. All from a guy down the street.

When I explained the features of Saffire, he didn’t mince words. He said that lots of fairs and rodeos can’t afford web agencies, so they try to get it done locally. And they’re frustrated. He said people need what we offer. They know they need it. But they don’t know how to get it. So I see our job as to help them by showing them!

Saffire creates event ecommerce websites that people can manage on their own, and it’s simple. One of our favorite things to do is to show it to people. They literally can’t believe how easy and even fun it is to see changes they make on their password-protected admin site appear on their customer site… instantly!

So if you want to see Saffire in action, just give us a call at 512-480-8566. We’ll be happy to kick the tires with you and show you just how fun DIY can be.

Rodeo Austin Goes Mobile

Event ecommerce and more on Rodeo Austin's mobile site
Mobile Event Website

We couldn’t help ourselves. We simply had to release a new mobile site for Rodeo Austin.

We spent years telling clients “not yet” when they asked about mobile sites, but now that the stars have aligned so that the time is right, we were excited to help them get on the mobile bandwagon!

The Rodeo Austin mobile event website released today. We’re super proud of it. From this site, you can:

  • See a calendar of events by date, event type or location
  • Get directions
  • Buy tickets
  • Sign up for updates

Please visit this new mobile event website from your smartphone at