In the News – 6/13/2018

It’s June, which means extreme HEAT and the kids at home… ALL THE TIME! But, June also brings love and weddings! ♥♥♥ Check out this great article about how your destination can cash in on wedding tourism: Marketing love and marriage in tourism. Plus, we all know how annoying it can be to post to Instagram as a busy organization, so check out these 6 tools that schedule Instagram business posts to help you get a handle on your Instagram!

In the News 4/20/2018

Facebook sure has been in the news lately, but don’t worry, they will weather the storm just fine! In fact, here are three brands still killing it on Facebook. Looking to take a break from Facebook? Well, since Facebook owns the next best platform, Instagram, that is kind of hard to do! We found this great article about how to reshare an Instagram post to your Instagram stories!

At Your Service!


What constitutes “good service” is changing. The Internet has made self-service very attractive. Getting out of your PJ’s to do a job isn’t even a requirement. Explaining your needs to an actual live human being? Hardly necessary. Creating a clear definition of your project to hand over to an expert? Nah, just sign up and get started!

In fact, whether you’re shopping for new furniture or concert tickets, most of us find it easier to grab our iPad and “just do it” without reaching out to anyone for help.

But what if you need to do something just a little out of your comfort zone? Like build a website or sell your own event tickets? Is pure self-service the way to go? It might seem attractive if your budget is teeny-tiny, since it generally uses an inexpensive online service and there is no “guy” you have to pay for the service. But when it comes right down to it, this can be a very scary path because on the web, it’s not IF something will go wrong, but WHEN. And when you’ve only got one shot at selling your tickets online, it’s imperative your website and ticketing systems work.

Burned by the DIY approach, folks tend to flip the script and try full service instead.  It feels like a “safer” way to go. But we’ve heard so many horror stories. Event managers left in the lurch when their website or ticketing “guy” wasn’t available or went on vacation, always when he was needed most. Or worse, they were charged top dollar for terrible service provided by a huge organization with no personal connection or skin in the game.

Saffire believes that being At Your Service means you can manage any part of your website and ticketing on your own, and we’re just a quick chat away if you ever need help. Prospective clients ask us, “Do you enter my site content, or do I? Do you create my tickets, or do I?”

Our answer usually surprises them – “What would you prefer?”

Let’s put it another way; what does great service look like to you? Are you a “tinkerer?” Awesome! We have step-by-step videos and articles to help you manage any part of your website and ticketing. Does the thought of setting things up or making changes scare you? Not a problem! We are happy to do it for you, or hold your hand while we show you how it’s done. For our most timid or technology-challenged clients, our favorite moment is when they end up feeling smart and empowered to manage things for themselves. We’ve got their backs all along the way, ensuring the warm-fuzzies instead of cold feet!

Saffire’s hybrid approach to service represents the best of both worlds and the “latest and greatest” of service in the age of technology. We get to meet people where they are, helping them ooze with the confidence that they can ease into managing raging website and ticketing success on their own, with us right by their side as a safety net, just a call, chat or email away.

For over 7 years it’s worked for us, and it’s worked for the clients we love. Listen to them. We sure do.


Two of our happy clients! 

“I’m just really not sure where to start in describing what an amazing experience we had in launching our new website with Saffire. From receipt of their response to our request for proposal to our go live launch date, every single interaction with our Saffire team was beyond ideal. Their design team is smart and intuitive. Their customer service is so over the top that they literally redefine the term “customer service”. And after you launch, you are part of this amazing culture of excellence as part of the Saffire family. Hands down, bar none, choosing to go with Saffire for our new website was the best decision our office has made at least in my time with the Conroe CVB if not in our history.”
Sherry Morgan, Event & Marketing Manager
Conroe Convention & Visitors Bureau

“I am beyond excited about where I think our event can go with the help of Saffire. We will no longer get lost in the crowd of fairs! From the incredible customer service to the educational webinars, it’s clear that Saffire honestly wants to improve the overall online presence of the event industry! I have never been more pleased with a company we were working with and I’m glad we are a part of this movement.”
Brittni Kaczyk
San Angelo Stock Show & Rodeo






In the News – 8/10/17

Does your Facebook Messenger inbox get flooded during an event? Learn how this common problem is being addressed by Chatbots. As festival goers descend on the Nevada desert and your social media feeds begin filling up with the festival’s impressive visual content remember What Burning Man Teaches us About Marketing. Finally, be sure and learn about these 3 Instagram Polices Marketers Often Overlook.