By Kendra Wright, Founder of Saffire

Although I work in the digital marketing industry, I have a love/hate relationship with technology and how it applies to my life. I love it as a marketing medium and I’m truly fascinated by great user interface design (nerd alert!), but I feel technology plays too high a role in my life sometimes. And when I see a group of people at dinner, all together, but each staring only at their devices, it makes me sad.

So how do I find peace with technology? I try to use it as much as possible in ways that benefit me.

We all have our “stuff.” For me, it’s this. Another birthday is looming. My dad’s heart disease is progressing. I’ve recently had stress-related health issues.

I have renewed interest in getting healthy. And to be honest, I think this is an area where technology can actually help us. Living a healthier life encompasses mind, body and spirit. So I’m going to share a few tools I think can help you in each area.

Body Fitness with Technology

Let’s start with getting our body fit. Let’s face it, finding the time to exercise is a constant struggle. At least it is for me, so I’d like to share a couple of ideas.

First, I know many of us use Fitbit. I’m a super fan, and there is a specific (non-overwhelming) way I use it. Sure, I try to get in my 10k steps, at least more days than not. But there is a feature called Active Minutes that takes it to the next level.

True to the name, Active Minutes are the number of minutes you’re active during the day; active is defined as more strenuous than casual walking. (There’s a geeky term called METs, or metabolic equivalents that measure activity. A MET of 1 is a body at rest; FitBit counts over 3 METs as “active.”) But here’s the catch. Active Minutes are only awarded after 10 minutes of continuous activity. Buzzing around the office or house generally doesn’t count.

The CDC says we need 150 hours a week (or about 25 minutes per day) of moderate-intensity activity, like brisk walking. So here’s my recommendation: to get your 25 minutes a day, go for a walk. When you’ve gone 13 minutes, start back. Viola! You got your 25 minutes!

But that’s not all. CDC also recommends 2 or more days a week of strength exercises. For this, I love an app called Seven.

The Seven app is based on a study in the American College of Sport’s Medicine’s Health & Fitness Journal. It found that people could get health benefits in less time, with no special equipment, by doing interval training in just seven minutes.

For time-constrained event managers, Seven is magic. Because no matter how busy we are, who can honestly say we can’t find seven minutes?

I won’t say these are the most pleasant seven minutes of my day, but I always feel good when I do it, and I even break a little sweat and feel a little (good) sore on occasion.

A Healthier Spirit with Technology

Is it just me, or is there a trend toward talking about mindfulness? Maybe it is me; I’ve been in need of some mindfulness lately. If you look at my phone, I have downloaded eight apps that help to slow down the mind and live in the present moment. Here are several that have been very helpful.

If you are new to meditation, try 10% Happier. This app is awesome to help you get over the hump and figure out where to start.

10% Happier has a seven-day introductory program that does a great job of not only explain HOW to meditate, but the WHY of meditation. You may recognize the name Dan Harris. He is a correspondent for ABC News who had a panic attack on air a few years ago and began meditating.

Harris eventually wrote the book 10% Happier and released a corresponding app to help people get started with a meditation practice. The best thing I can say about it is, Dan Harris is so normal and relatable that it encouraged me to actually do it.

After seven days, it costs $10/month for courses on everything from improving communication to stopping mindless overeating. Although this is a bit expensive for an app, it is worth it to really get the hang of it and keep you on the wagon.

But 10% Happier isn’t the only tool in my mindfulness arsenal. I love the app called Simply Being ($2) for a quick stop in the day (or to put me to sleep). This app is another good place to start a practice, and it offers flexibility for a 5 to 30 minute break. Power Nap is a free app that helps you take a 30-minute nap and wake up refreshed.

For a more varied experience, I love another free app, Insight Timer. The name comes from being a meditation timer, dinging a bell when you are finished. But there are also over a thousand free guided meditations. You can browse or search by particular interest, like sleep or music or anxiety. Then bookmark your favorites to easily find them again.

A Healthier Mind with Technology

Does technology make us smarter? Does it make our lives easier? If you haven’t seen your to-do list dwindling, you’re not alone. But one thing that can help is the ease with which you can find someone to help you with anything. A healthier mind is sometimes as easy as getting things off your plate. And if you’re willing to work virtually, the world truly is your oyster.

One helpful website and app is called Fiverr. Fiverr matches you with people to outsource anything you can imagine. Basic gigs are just $5, although there are many options to spend more on bigger jobs, rush services and more. Fiverr is a great example of the global economy, because you can hire someone from anywhere in the world, including places where $5 has much more value than in the U.S.

My company uses Fiverr most commonly for data entry, online research and work with our CRM (customer relationship management) software. We’ve even used Fiverr to hire a puppet to record
an announcement for a new service, a voice announcer for a podcast and many other tasks! Free your mind from tasks that don’t represent your unique gifts with Fiverr.

If you need project-based freelancers, consider Upwork. You can find designers, writers and more to work for you on an hourly basis. You can hire individuals and even teams on Upwork.

Lastly, if project work just isn’t enough to fulfill your need, you can find full-time assistance at This is a company started by an American in the Philippines, to help match Filipino workers with employers all over the world, in an array of skill sets. If you’re open to having a virtual member of your team, try Virtual Staff Finder.

I hope these tools are helpful (rather than overwhelming!). I think if you can find ways technology can really make your life better, it can lead to peace. If you have ideas for other types of tools and apps for me to feature, I hope you’ll email me!



Kendra Wright started her career managing non-profit fundraising events. Then in an “about face,” she took a job managing global Internet strategies at a Fortune 1000 company in 1995, just as the Internet came to being. She left that company in 1998 to found Wright Strategies, working with clients like KEEN Footwear, Nike, Jeep, Chrysler, Intel and Panasonic. Then in 2009, Kendra launched Saffire to do integrated online marketing and ticketing for hundreds of events, venues and destinations. It’s been a wild ride! Kendra can be reached at, and more information about Saffire can be found at


Written for IFEA

Getting Healthy With Technology was published in the International Festivals & Events Association’s “i.e.: the business of international events” quarterly magazine. The premiere association supporting and enabling festivals and events worldwide. For more information on the IFEA, go to:


IFEA 2014

Photo Sep 30, 9 25 54 PM

Whew! What a whirlwind and an absolute BLAST Kansas City was for the International Festivals & Events Association (IFEA) Annual Convention! We saw a ton of our clients and friends and made a bunch of new friends, too! Don’t you just love meeting new people?

We ate way too much amazing KC BBQ, which featured some not-so-shabby Oklahoma Joe’s BBQ which was fun because it was in a gas station! (It certainly didn’t affect the taste, though… it was delish!) Back home in Austin, we know a little something about good BBQ in a gas station- Rudy’s BBQ is a must-have when you’re visiting our capitol city.

The Foundation Night was a delightful event too, spent with friends and, (surprise, surprise) MORE BBQ! We hope you got a chance to swing by the hospitality suite to taste our famous Saffire Queso to cap off your night. (If you want the recipe, it’s here in our blog.) Special thanks to IFEA for packing our crockpots for us!

It was also really exciting to be around all of the contagious energy of the Chiefs playing Monday night and the Royals playoff game on Tuesday. We can’t wait until next year to come back to IFEA. Congratulations to our friends there on a successful event!

What happens in Vegas…

Thanks to IAFE for yet another wonderful and fun filled time meeting so many new people and catching up with old friends. Walking into the Paris Hotel with our matching shoes, shirts and jackets, they knew we had arrived…the Turquoise Team was back in action for the 2012 IAFE Convention & Trade Show! Those long hours working in the office preparing for IAFE were sure worth the experience. With 1000 boot koozies, 50 coffee mugs, 500 buttons and pink feather boas, we were all set for Vegas!


See the NO Guy buttons above? Those were the biggest hit at this year’s convention. It was clear how many people were sick and tired of their “Web Guy.” If you didn’t get one, DON’T WORRY! We will be at the Texas Events Summit, hosted by TAFE & TFEA in January. Stop by our booth to pick one up and show your support for no more unreliable web guys!

Another exciting moment at IAFE was seeing CLAY WALKER perform. We couldn’t keep our feet on the ground, with our boots tapping to the beat! There’s nothing better than a country performer to get you hyped up for all the events later in the week!

Did we have a TV giveaway again this year?” you ask.  YES! We gave away another 46″ TV and our winner was Aaron Owen from Ozark Empire Fair! CONGRATULATIONS AARON

Our booth was also a great way to meet some wonderful people and organizations. We had a Fairs Everywhere booth next to ours allowing fairs, festivals and rodeos a chance to sign up. We provided demonstrations of our fabulous software to give viewers an interactive chance to see up close and personal how Saffire works. Booths are always a great way to get your name out there; and one thing we do best is have fun with it!

We also gave a presentation about the Saffire software which is also another great way to meet people, show how the software works and answer any questions people had. If you missed the presentation on Increasing Bucks & Butts: Growing Revenue & Attendance with Saffire, have no fear, enjoy the slides here!

While the hours drug on, the night was still young as we prepared for our Hollywood themed Happy Hour. Recognize the names on the stars…one of them might just be yours. Playing dress up isn’t just for kids anymore; adults, you can still have fun too! We had plenty of fun items for people to wear and decorate themselves.. For more fun pics and the recipe for the Paparazzi Punch, check out our next entry!



Our team members say it best:

“Absolutely loved meeting all our new clients from 2012! Happy hour and breakfast were GREAT opportunities to put faces to names, and learn more about individual events we support. Socializing with existing clients and prospective clients is such a huge part of what makes IAFE so successful for Saffire. Our presentation in one of the showcase rooms was so packed, the Fire Marshal had to stop letting people in! Our information is highly regarded by everyone in the industry, and it was great to be able to share our 12+ years of web development experience with the attendees.

Having the gang from San Antonio bid and win the dinner out with Saffire was such a great time. We visited TAO restaurant in the Venetian for a phenomenal meal and experience, and they subsequently introduced us to a drink at the Cosmopolitan that was more of a science experiment than a beverage. It was surreal and fun!

We also had lots of great introductions to new fairs from our existing clients that made us grateful to be a part of this industry.”

– Jeremy

“This year’s IAFE Conference was another glowing success!  My favorite experience was actually getting the chance to meet some of our newer clients in person.  This not only helped put a face with a name but allowed us to visit and get to know each other better than we had before. We also had the opportunity to meet and get to know so many new faces that I look forward to working with in the future. As always, it’s the people who make up the fair industry who impress me the most with their genuine personalities and their fun-loving attitudes!”

– Jessica