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Category Archives: Festival

How to Use Facebook’s Magic 3D Photo Feature

Written on November 15, 2018 at 3:58 pm, by

The world’s most used social media app added a brand new feature! It’s called 3D Photo, and it does exactly what it sounds like it does – well, kind of. The new feature adds distance between the foreground and background of a photo, making it look “3D.” Or, as Facebook puts it, like you’re lookingContinue Reading »

Create Memorable Activations through Experiential Marketing

Written on April 20, 2018 at 7:39 am, by

You may have heard some buzz about experiential marketing lately, but what exactly does it mean? After the Saffire Marketing Team attended the branding track of South by Southwest this year, we got a pretty good taste of experiential marketing firsthand! This unique marketing strategy helps engage audiences with awareness of a brand, by allowingContinue Reading »

Facebook Videos Made Easy

Written on January 31, 2018 at 10:45 am, by

The mere thought of creating and starring in a marketing video can be terrifying! Well, guess what? Times are changing! You no longer have to star in a video to have perfectly curated video clips! Did you know that 85% of Facebook videos are viewed without sound? That’s right – that mean’s there’s no pressureContinue Reading »

4 Inexpensive Ways to Go Above & Beyond for Your Sponsors!

Written on October 14, 2016 at 1:58 pm, by

By: Jodi Buresh   So the other day in the office, we had a current client ask us if we know of any good ideas on how to report back to their sponsors after their event.  This client was looking for presentation ideas and what to include to show a little more value in thatContinue Reading »

Pokemon Go Proves to be a ‘Catch’ for Marketers

Written on August 12, 2016 at 10:14 am, by

With more than 100 million downloads and 20 million daily active users, Pokémon Go became the biggest craze of the summer. Launching all over the world, Pokémon Go creates a whole new realm of advertising which, by now, should be in your back pocket. Pokémon Go is everywhere and is used by an overwhelming numberContinue Reading »

Facebook Live Tips & Tricks

Written on July 8, 2016 at 10:40 am, by

Facebook Live is quickly growing in popularity and will remain a HUGE trend for the foreseeable future. For those that might not have heard of this fairly new feature, Facebook Live is a live video broadcasting platform designed to connect users with people (friends, family, customers, etc.). With Facebook Live, users can take audiences up closeContinue Reading »

Welcome Barbecue Festival!

Written on May 24, 2016 at 9:28 pm, by

  We are thrilled to have another barbecue festival in the Saffire Family! The Barbecue Festival takes place in Lexington, Kentucky which is the Barbecue Capital of the World (some in a few cities across Texas might argue this claim.. ha!) The Annual Barbecue Festival has been recognized nationally, regionally, and state wide for itsContinue Reading »

Welcome Bedford Blues & BBQ Festival!

Written on May 24, 2016 at 6:32 pm, by

  We met the awesome Bedford Blues & BBQ Festival team two years ago at the International Festivals and Events Association Annual Convention and knew we wanted to work with such a great organization! Visitors and residents have marked the Bedford Blues and BBQ Festival on their calendar every year, as this event grows in nationalContinue Reading »

Using the Facebook Events Feature

Written on March 25, 2016 at 11:57 am, by

As we all know, Facebook is the biggest social networking platform in the world with over a billion users. Since its launch, Facebook has evolved and brought new features for users as well as businesses. One of their most improved features are Events, which give an opportunity to individuals as well as organizations to promoteContinue Reading »

The Three P’s to Gaining Sponsorship

Written on November 6, 2015 at 10:14 am, by

Earning the Digital Sponsorship Dollar (& Keeping It!) Do you know what businesses and organizations are spending in sponsor dollars these days? Do you know what it would take for YOU to see some of those dollars? The fact is, sponsorship continues to rise! The amount of revenue is growing, but the problem is theContinue Reading »