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Category Archives: Event

How to Use Facebook’s Magic 3D Photo Feature

Written on November 15, 2018 at 3:58 pm, by

The world’s most used social media app added a brand new feature! It’s called 3D Photo, and it does exactly what it sounds like it does – well, kind of. The new feature adds distance between the foreground and background of a photo, making it look “3D.” Or, as Facebook puts it, like you’re lookingContinue Reading »

Create Memorable Activations through Experiential Marketing

Written on April 20, 2018 at 7:39 am, by

You may have heard some buzz about experiential marketing lately, but what exactly does it mean? After the Saffire Marketing Team attended the branding track of South by Southwest this year, we got a pretty good taste of experiential marketing firsthand! This unique marketing strategy helps engage audiences with awareness of a brand, by allowingContinue Reading »

Facebook Videos Made Easy

Written on January 31, 2018 at 10:45 am, by

The mere thought of creating and starring in a marketing video can be terrifying! Well, guess what? Times are changing! You no longer have to star in a video to have perfectly curated video clips! Did you know that 85% of Facebook videos are viewed without sound? That’s right – that mean’s there’s no pressureContinue Reading »

Contests to Increase Social Engagement!

Written on April 13, 2017 at 1:00 am, by

While contests have been around for centuries, they have recently taken on a new life with the evolution of social media. Contests are not the answer to every marketing challenge, but you should consider making them a part of your social media plans. Whether your event, venue or destination is big or small, contests canContinue Reading »

4 Inexpensive Ways to Go Above & Beyond for Your Sponsors!

Written on October 14, 2016 at 1:58 pm, by

By: Jodi Buresh   So the other day in the office, we had a current client ask us if we know of any good ideas on how to report back to their sponsors after their event.  This client was looking for presentation ideas and what to include to show a little more value in thatContinue Reading »

Pokemon Go Proves to be a ‘Catch’ for Marketers

Written on August 12, 2016 at 10:14 am, by

With more than 100 million downloads and 20 million daily active users, Pokémon Go became the biggest craze of the summer. Launching all over the world, Pokémon Go creates a whole new realm of advertising which, by now, should be in your back pocket. Pokémon Go is everywhere and is used by an overwhelming numberContinue Reading »

Using the Facebook Events Feature

Written on March 25, 2016 at 11:57 am, by

As we all know, Facebook is the biggest social networking platform in the world with over a billion users. Since its launch, Facebook has evolved and brought new features for users as well as businesses. One of their most improved features are Events, which give an opportunity to individuals as well as organizations to promoteContinue Reading »

The Three P’s to Gaining Sponsorship

Written on November 6, 2015 at 10:14 am, by

Earning the Digital Sponsorship Dollar (& Keeping It!) Do you know what businesses and organizations are spending in sponsor dollars these days? Do you know what it would take for YOU to see some of those dollars? The fact is, sponsorship continues to rise! The amount of revenue is growing, but the problem is theContinue Reading »

Snapchatting your Events!

Written on October 16, 2015 at 10:18 am, by

Chances are you’ve seen a Snapchat photo or “snap,” with their recognizable scrawled drawings announcing everything from the silly to the promotional. While it started as an easy way to electronically send the kind of messages one would want quickly erased, Snapchat has now become a tool for savvy event marketers. With Instagram, Facebook andContinue Reading »

Texas Festivals & Events Association Summer Shindig

Written on August 13, 2013 at 3:58 pm, by

As two members of the Saffire Austin Team were having a great time in Florida, the rest of us had an early morning start to attend the TFEA Summer Shindig in San Marcos, TX. We were honored to get to present a topic near and dear to our hearts “Online Marketing Measurement” and Kendra wasContinue Reading »