Skip to Content

Category Archives: Ecommerce

What’s the big deal about ecommerce?

Written on May 21, 2012 at 7:03 pm, by

If you’ve had a conversation with one of our team members for longer than 30 seconds, we’ve probably told you how important we think ecommerce is to the success of any event.  Our roots are in ecommerce for large companies and we’ve proved our theory to be true, so it’s no surprise we are soContinue Reading »

Saffire 101: Mailing Labels

Written on April 13, 2012 at 3:16 pm, by

Selling tickets online is the first step to increasing revenue, but how do you get the tickets and products to your customers?  In the past, events have had to create labels by hand and manually keep track of when orders have been shipped.  But Saffire makes the shipping process easier by allowing you to printContinue Reading »

Join our webinar “Increase Event Revenue with Better Online Marketing”

Written on April 3, 2012 at 3:05 pm, by

Increase Event Revenue with Better Online Marketing Space is limited. Reserve your Webinar seat now at: https://www3.gotomeeting.com/register/656110086   If you have attended the IAFE, WFA or TAF&E conferences recently, you likely saw our bright blue jackets and heard people talking about Saffire. Now is your chance to find out what the buzz is all about.FromContinue Reading »

Saffire 101: Ecommerce

Written on March 30, 2012 at 3:18 pm, by

It is so important to have a solid online ticket sales strategy. Why? In 2011, we had major weather events that affected so many fairs, including storms and extreme heat.  Advanced ticket sales are like money in the bank before your event even starts, so we have incorporated several ecommerce features into Saffire to makeContinue Reading »

The How and Why of QR Codes

Written on February 29, 2012 at 5:57 pm, by

A QR Code is a matrix barcode that can be read with a smart phone.  It directs the user to a specific location of your choosing.  You can create a QR code to quickly link a user to your website, social media account, phone number, email or countless other options. People ask us all theContinue Reading »

Join our Webinar “Increase Event Revenue with Better Online Marketing ”

Written on February 29, 2012 at 4:19 pm, by

Increase Event Revenue with Better Online Marketing Space is limited. Reserve your Webinar seat now at: https://www3.gotomeeting.com/register/536153886   If you have attended the IAFE, WFA or TAF&E conferences recently, you likely saw our bright blue jackets and heard people talking about Saffire. Now is your chance to find out what the buzz is all about.Continue Reading »

IAFE 2011: Next Steps in Online Marketing

Written on December 5, 2011 at 4:07 pm, by

Our first IAFE is over, and I have to say I’m so glad that this is the only time it will ever be our first. We met so many great people, and it will be nice to see more familiar faces in years to come. The thing that caused me the most worry was ourContinue Reading »

Make Your Site Easy To Navigate

Written on September 29, 2011 at 3:18 pm, by

I recently set off on a road trip only knowing the general direction I was headed, but not the slightest idea where I was going once I got off the highway.  But I wasn’t worried, I had my trusty GPS riding shotgun. Our culture depends so heavily on others telling us where to go andContinue Reading »

Provide a Friendly Shopping Process

Written on March 28, 2011 at 4:12 pm, by

Over the weekend, I was doing some online shopping at a site I’d never made a purchase from before.  I added several items to my cart, but the checkout process became so complex I simply decided the cute dress wasn’t worth the hassle. So please, don’t give your customers an excuse to not complete theirContinue Reading »

Why Event Ecommerce Websites

Written on February 9, 2011 at 5:43 pm, by

I started doing websites in 1995, less than a year after the web came to prominence. I didn’t go to school for it…because it didn’t exist. But I love marketing and I love technology, so I anxiously embraced this new marketing medium when I had the chance. And it’s been a wild ride. Looking back,Continue Reading »