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Category Archives: Ecommerce

Using the Facebook Events Feature

Written on March 25, 2016 at 11:57 am, by

As we all know, Facebook is the biggest social networking platform in the world with over a billion users. Since its launch, Facebook has evolved and brought new features for users as well as businesses. One of their most improved features are Events, which give an opportunity to individuals as well as organizations to promoteContinue Reading »

Promo Code Palooza

Written on October 17, 2014 at 9:36 am, by

Promo codes:Customers love them, so using promo codes as a part of your marketing strategy can be very lucrative! With technology, media and entertainment fighting for everyone’s attention, sometimes a small discount is the necessary push to seal the deal. In the event, venue, and destination industries, the product is all about the experience. We knowContinue Reading »

Online Marketing Trends to Prevent the Budgeting Blues

Written on October 2, 2014 at 5:21 pm, by

For many organizations, September 30th marked the day that the 2014 fiscal year rolled over; whether you are new to the industry or a seasoned professional, planning your budget for the new fiscal year can be rather stressful! As an event, venue or destination,  (DMO) it is your responsibility to bring in visitors to your localContinue Reading »

All Gain, No Pain: Eliminate Guesswork on Facebook Ads

Written on August 7, 2014 at 8:04 am, by

Living in a digital world that requires you to “pay to play” usually isn’t as wallet-friendly as we’d all like. Most of us are on a tight budget, which doesn’t always go well with our online marketing goals. The good news is, we’ve got a bullet proof plan to help you decide where your moneyContinue Reading »

Email Marketing (still) Isn’t Dead!

Written on June 24, 2014 at 5:37 pm, by

So you’ve probably heard us say something about the importance of email marketing—and we promise it’s not dead! Email marketing is actually one of the quickest and cheapest ways to provoke online purchasing. In fact, when customers were asked what factors lead to mobile purchases, 56% said email. Not to mention, there are three timesContinue Reading »

Key Elements of a Daily Highlights Email

Written on March 7, 2014 at 6:42 pm, by

Do you email your customers? If you don’t, but want a simple “how to” to get you started, just follow the example of our very first Saffire client, Rodeo Austin. Rodeo Austin sends out emails before their event (which of course, we highly recommend!), but this example is a “daily highlights” email. It has 5Continue Reading »

Web Design-on-a-Dime

Written on February 20, 2014 at 4:32 pm, by

We all know the importance of having a great online presence, but now with so many websites and apps out there it’s easy to get lost in all the online “noise.” The good news is you can break through the clutter with standout design, and there are so many inexpensive ways to create unique imagesContinue Reading »

Increase Revenue with Online Ticket Sales & Registrations

Written on January 20, 2014 at 6:20 pm, by

We all know that we should be selling online, and if we already are, we know it could be better. We’ve come up with the 3 key places you need to post your tickets and registration forms on your website to increase incremental and advanced revenue. Let’s kick off this discussion with the #1 most important place toContinue Reading »

Ecommerce Tips For Your Event

Written on October 10, 2013 at 12:29 am, by

It’s no secret that we are BIG proponents of having ecommerce on your event or venue website. It increases opportunities for incremental revenue from your customers, vendors and sponsors; and pre-sold tickets guarantee revenue before your event even starts (regardless of weather conditions). But once you get ecommerce tied to your website, it’s sometimes difficultContinue Reading »

5 Tips to Drive E-commerce Sales for Your Event

Written on May 15, 2013 at 10:52 am, by

Whether you just wound down your event or only beginning the hard work preparing for this year’s, today is always the day to be thinking about e-commerce. If your event just ended, you might be able to capture extra merchandise sales that help capture the memories. If you’re just ramping up, start thinking strategically about theContinue Reading »