Pokemon Go Proves to be a ‘Catch’ for Marketers

With more than 100 million downloads and 20 million daily active users, Pokémon Go became the biggest craze of the summer. Launching all over the world, Pokémon Go creates a whole new realm of advertising which, by now, should be in your back pocket. Pokémon Go is everywhere and is used by an overwhelming number of people; so initially you might be thinking, how can I use this trend to my benefit?

The gamer’s (typically 21 to 27-year-old men) goal is to catch all of the Pokémon, which are creatures of different sizes and types spread throughout your geographical location and will randomly pop up when the app is open. Users also take advantage of the “PokéStops”, which are points on the game map used to collect “PokéBalls”. You can think of “Pokéballs” as small, ball-shaped cages used to store each Pokémon you collect. Users also travel to Pokémon Gyms, used for battling other Pokémon and trainers. The “PokéStops” and Gyms, are normally located near landmarks, statues, parks, churches, etc. which are strategically place to attract many people. This is where the marketing comes in. PokéStops could also be used as a tool by businesses to turn their location into a huge, profitable ad in the virtual world of Pokémon.

One example of an organization using this app to its advantage is the Brown County Fair, located in Aberdeen, SD. Currently they have 8 PokéStops on their fairgrounds and have decided to put them into their marketing strategy. The stops are located anywhere from the Bunny Barn to the Grandstands, which are an easy way to get traffic to these fairground locations. The fairgoers have the opportunity to see parts of the fair they otherwise might have never experienced!

If your organization doesn’t have a PokéStop, and you want one at that location, you can request one. The request forms are here: http://support.pokemongo.nianticlabs.com

Additionally, if your organization would like a Pokémon Gym on your location, a suggestion can be submitted at http://support.pokemongo.nianticlabs.com

 

Tips and Tricks

  • Make sure a few people in your organization have a Pokémon Go account, so they can purchase lures, which will help attract Pokémon to your location
  • Put up signs that warn people to stay out of restricted areas.
  • Get a Pokémon logo at each building or monument that has a PokéStop. Signage is important!
  • If a gym is on your property, give the leader of that particular free tickets or prizes if he or she is a leader at a certain time of the day (Advertise this on Social Media to attract more people to battle in the Gym).
  • This could provide incentive for other players to take over your particular gym. The prize for the winner of a PokéHunt or Gym leader could also be PokéCoins.

Staying up to date with the newest tech fads may seem overwhelming at first, but whether it’s giving an extra jump to a small business’s finances or helping double revenue in big corporations, Pokemon Go is a growing force not to be reckoned with.

Pokémon Go is free and available for download through the Apple App Store for iPhone users and the Google Play store for Android users.

 

We want to thank Michaela Liebl for being our Guest Blogger! Michaela is currently a student at Northern State University in Aberdeen, South Dakota. She is looking forward to a career in the fair or festival industries and is currently seeking internship opportunities. To contact Michaela about this article or about potential internship opportunities, please email her at michaela.liebl@wolves.northern.edu

 


 

Welcome Visit McAllen!

We are thrilled to partner with another Destination Marketing Organization and another organization in the Rio Grande Valley of Texas! We have been able to get to know the McAllen team over the past few years at Texas Tourism events and are happy to welcome them to the Saffire Family!

McAllen has grown and developed from an agricultural based economy to a strong retail, manufacturing and trade center. Today, McAllen is one of the fastest growing cities in America. The City and surrounding areas have a population of 750,000.

McAllen, Texas has a lot to offer – world-class nature tourism, the best shopping in South Texas, nearly 700 restaurants, outstanding arts and entertainment opportunities, great sporting and outdoor activities, enchanting cultural diversity and a lively spirit that you’ll notice and appreciate.

Stay tuned for a beautiful new website from a great destination!