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Category Archives: Building a Brand

Analytics Don’t Have to be Scary: What to Measure for Social Media

Written on October 16, 2018 at 11:23 am, by

So, you’ve got great graphics, interesting content and even some fun videos, but your posts aren’t performing as well as you expected. What gives, and where do you go from here? Analytics can be scary for beginners. With so many numbers and terms, how do you know what’s important? Using analytics to drive better socialContinue Reading »

Facebook Videos Made Easy

Written on January 31, 2018 at 10:45 am, by

The mere thought of creating and starring in a marketing video can be terrifying! Well, guess what? Times are changing! You no longer have to star in a video to have perfectly curated video clips! Did you know that 85% of Facebook videos are viewed without sound? That’s right – that mean’s there’s no pressureContinue Reading »

Seven Tips to up your Ratings Online!

Written on May 24, 2017 at 3:49 pm, by

The internet can just be a cruel place sometimes. It doesn’t take long for people to realize that they need to sensor what they post on their personal social media accounts and work hard on their personal reputation. What is surprising is that some marketing and PR teams are not as concerned about what isContinue Reading »

Contests to Increase Social Engagement!

Written on April 13, 2017 at 1:00 am, by

While contests have been around for centuries, they have recently taken on a new life with the evolution of social media. Contests are not the answer to every marketing challenge, but you should consider making them a part of your social media plans. Whether your event, venue or destination is big or small, contests canContinue Reading »

“Instant” Marketing Success with User Generated Content

Written on March 21, 2017 at 11:07 am, by

Crockpots and Saffire go together like Velveeta and Ro-Tel. We couldn’t serve up our World Famous Saffire Queso without that handy appliance. Recently, the Saffire Team has noticed a new crockpot in town that was making waves throughout our social media feeds. After doing a little more research, we found that we stumbled upon aContinue Reading »

InstaChanges & Upgrades

Written on February 11, 2016 at 5:57 pm, by

  Have you been overwhelmed with Millennial Marketing Trends and Statistics? Well, let’s talk about Generation Z (aka Post-Millennials, iGens or Plurals). Generation Z is shifting away from Facebook at an alarming rate! Generation Z says, “I can’t be myself on Facebook because it is full of MOMS…that’s why I like to use Instagram andContinue Reading »

Online Tools to Harvest Success

Written on September 18, 2014 at 4:20 pm, by

  For many of us, the pressure to create a successful marketing campaign can be intimidating.  Whether you’re new to the game or more seasoned, it’s a fascinating process of reaching our customers and connecting with their wants and needs. Retaining their interest, however, is more important than we may think in our fast-paced society!Continue Reading »

The Calm After the Storm: Keeping Your Customers Engaged After Your Big Event Has Passed

Written on August 21, 2014 at 5:10 pm, by

The most exciting, exhilarating and exhausting efforts of our job come down to the “big day.” We spend the entire year prepping and promoting our biggest events and then it’s over, but not really! As many of you wrap up your summer marketing and start planning for next year, or maybe your event is justContinue Reading »

All Gain, No Pain: Eliminate Guesswork on Facebook Ads

Written on August 7, 2014 at 8:04 am, by

Living in a digital world that requires you to “pay to play” usually isn’t as wallet-friendly as we’d all like. Most of us are on a tight budget, which doesn’t always go well with our online marketing goals. The good news is, we’ve got a bullet proof plan to help you decide where your moneyContinue Reading »

Target Practice: The Importance of Having a Target Audience

Written on July 24, 2014 at 9:36 am, by

In honor of our attendance at the upcoming IAVM VenueConnect Conference, we thought it would be a good time to talk about the importance of having a target audience when it comes to your online marketing. This is especially true if you have a variety of events that attract very different groups of people. Whether you’reContinue Reading »