Tips for Managing Your Online Style Guide

Brand Guide - 2

When it comes to executing your marketing strategies in the form of social media posts, ads, and other online initiatives, it’s extremely helpful to have a go-to-guide that outlines how the content should look and feel. By keeping your content consistent and unique to your brand, you build trust and loyalty among your audience. Here, we break down the essential elements that will ensure your brand shines online!

Brand Voice & Tone

Developing a unique brand voice makes your organization stand out and improves recognition. Think about what you want your audience to feel when they interact with your content – inspired, informed, encouraged, happy, humored? Defining your brand voice can be as simple as getting a few team members together and brainstorming what keywords describe your organization best. Think about your organizational values, and who you are trying to reach. We suggest coming up with 3-4 key adjectives. Here at Saffire, our brand voice & tone is friendly, fun, authentic, & educational. 

From here, you can use your brand voice and tone to influence your approach to things like:

  • Spelling, punctuation & grammar: While these details might seem small, spelling, punctuation and grammar play a special role in shaping your style. In your style guide, note whether or not you encourage the use of things like abbreviations, exclamation points, trending vocabulary and so on. Whatever it is you decide is best, just make sure you keep it consistent.
  • Emojis: These elements can add some fun and flavor to your posts. In your guideline, take note of where and when to use emojis, or if you want to avoid them altogether.
  • Hashtags: Do you use hashtags? Do you place the hashtags at the end of a sentence, or do you only include them in the comment section of your post? Write down all the hashtags you use, if any, and where they should be placed.
Responding & Engaging with Your Audience

You know you’re doing something right when your audience is commenting on your posts, asking questions, and sharing your content! But how do you respond to their engagement? Here are a few issues to consider for your style guide:

  • Do you “like” every comment?
  • Do you respond to every comment?
  • How do you respond to negative comments?

If you don’t have the time or resources to be hyper-communicative with your followers that’s okay! The important thing is to be consistent so your audience knows what to expect from you.

Visual Content

Have you ever seen a post on social media and without a doubt knew what brand it was from? Chances are they have a strong brand personality that is anchored in the consistent use of imagery, filters, colors, and fonts. To achieve this level of consistency, we’d recommend including these pointers in your style guide:

  • Make sure you’re using photos and videos that complement your brand colors. Include sample photos to show off this concept.
  • Note what photo filters should be used and which ones to stay away from.
  • Keep your logo placement and size consistent on all photos/videos. Use examples to show the dos and don’ts of logo placement.
  • Make sure you are selecting photos/videos that align with your brand voice. Ask yourself, does this image communicate [fill in the blank]? i.e inspiration, fun, humor, motivation.
What & When to Post

So now that you have your brand voice and image defined in your style guide, it’s time to think about how often you want to post, and if you want to include content from outside sources. Things like industry articles, user-generated content, or trending GIFs/memes can be an awesome way to engage your audience. Some questions to be considered and answered in your guide might be:

  • How frequently do you post?
  • Do you only use in-house content, or do you share outside content?
  • What percentage of your posts should be internal content vs. sourced content?


Creating an online style guide will help maintain consistency and form a stronger brand identity. Your guide can continue to build and morph as your organization grows and changes, but it’s important to start with these essential elements to maintain cohesiveness when posting!


How To Use Instagram Stories for Your Organization

Want to better use Instagram stories to increase engagement and ticket sales for your organization?


Instagram stories are the perfect medium to give your followers a behind-the-scenes look at your organization, tell longer stories to engage your audience over time and post cool things that may not be just right for your feed. In this post, you’ll learn how to plan, create and execute and optimize Instagram stories for your business.




As with all of your marketing efforts, it’s important to understand your “why.” Goals for your Instagram stories should be intimately tied into your other marketing and organization-wide goals. Think about what you’re hoping to do with your stories. A good tactic is to choose a goal that complements what you are already working on, either with your Instagram feed, other social media or in other campaigns. Another option is to choose what you are missing, instead. Pick a goal that you are not yet hitting with your other initiatives.


– Are you looking to generate ticket sales?

– Are you hoping to pull in more engagement?

– Are you hoping to increase followers and brand awareness?


Choosing a goal is important. It will help you create content that is better suited for your initiatives and will help in measuring your success. For example, if you’re looking to generate sales, you probably want to create content that drives people back to your website, but if you are looking for engagement, you will want to encourage people to spend more time on your Instagram page.


Use this goal to decide which types of content are best for your stories. We suggest choosing 3-4 different types to focus on as you get started. Remember, content can be anything that is useful or engaging to your audience.  Some examples of content types are: Behind the scenes shots, client or customer features, interviews, photos or stories from events, photos of food or animals, promos and deals, how-tos, etc.




Now that you’ve gone through your “why,” it’s time to decide on your “what.” This means determining a schedule and taking note of your assets. A common mistake we see with Instagram stories is that people believe that their posts must all be in-the-moment content.


While live footage can make for great content, what’s most important is the commitment to a consistent cadence of content. Whether this means a weekly series, creating a content calendar around product or ticket releases or simply scheduling time to come up with posts, it is important to schedule posts to supplement your more spontaneous content. AKA, you need to create a plan just like you would create for your regular feed.


If you are serious about creating an Instagram Story strategy, we recommend posting at least 2-3 times a week. Unlike feed posts that usually stand on their own, stories are designed to be a series of posts. You could post something on its own, but it is much more likely to see users post a combination of photos, text, and videos that work together to entertain and convey information. Think of it as your own mini TV show or presentation!




Instagram stories are known for all the options they offer to get truly creative. With Instagram Stories, your posts can be as funky (or not) as you want them to be!


When it comes to stories, your content should be all about your brand. Because the options are endless (draw here, add music, link to another user’s work), it can be easy to get lost in the sauce. Just like anything else you create, your stories should be representative of your organization. We recommend sticking to your brand colors, deciding on a font or two and selecting a filter to use across the board. Your followers should know it’s you when they view your story without ever seeing your name.

We recommend checking out these design apps to help you get just the right look!


– Over: For really great story design templates.

– Canva: A great tool to create stories. Use video with the app.

– Adobe Spark Post: Another great design tool.


Remember, Instagram stories have tricky dimensions (9:6), so taking landscape style photos and designing your graphics ahead of time is often best.


With this plan, you can focus on posting stories that create engagement and add value to your brand. Remember, the more followers view and engage with your stories, the higher you’ll place in the algorithm!

How a Cashless System Can Upgrade Your Event

Putting on a successful event can be one of the most fun and rewarding experiences. There is nothing better than seeing the smiles on eager event-goers faces, but they can also be difficult and tiring. The never-ending job as an event manager is to make everyone happy: customers, vendors, and acts are all counting on you to keep things organized and running smoothly. Dealing with long lines, long transaction times, rowdy attendees and piles of cash going through the hands of many different vendors can make an event needlessly stressful.


The good news? Cashless systems are taking over the event, fair and festival space, and they’re making demands easier to handle. Not only does a cashless system make lines and transaction times shorter, but it has been proven to increase revenue at events by up to 30%!


Saffire has seen cashless systems in action (and we have launched our own system, BlastPass, in the process!) and we’re 100% on board with the new technology.  The trend is spreading like wildfire for good reason. Huge festivals like Coachella, Austin City Limits and Lollapalooza have jumped on board, and there are no signs of it slowing down anytime soon.  So, are cashless systems worth it?


Here’s why we think they are:


Increased Revenue:

Shorter lines and transaction times mean that attendees have more time to spend on food and fun. Cashless systems have proven to create more capita per customer, and in the end that often means more revenue for your event. Money is easily trackable at any time through real-time reporting, making it easier to keep track of than ever.


Carefree Event:

For attendees, nothing is easier than pre-purchasing a card or wristband, which they can use for all sorts of things like gate admittance and purchasing food. Reload stations throughout your event allow customers to refill when necessary and rarely have to worry about their wallets. The added security for event-goers is priceless. Combine this with a smoother running event for event managers, and it’s a win-win situation.


Real-time Reporting:

Reporting can be a real lifesaver for events. Not too long ago, managers were forced to wait until the close of the day to finalize money counts and close registers. Today, real-time reporting gives them an in-the-moment look at total earnings, what every vendor has sold, event capacity and more. It can mean the difference between chaos and nipping a fire in the bud before it ever starts.


No Internet Needed:

Some cashless systems, like Saffire’s, can be used 100% offline. Downtime is never an option, so systems that can operate without an internet connection are extremely valuable.


With a system that is so beneficial for both the event organizer and the attendee, its no wonder why cashless systems are taking over the event space.  To learn more about how cashless systems can increase your revenue, read more here or reach out to us today!

How to Take Great Photos with Your Smartphone

When it comes to taking great photos, you don’t need the most expensive, high-quality camera. Today, most of us can take beautiful, quality photos with equipment that can fit in our pockets!

In the past few years, smartphone cameras have come a long way. Today, iPhones and most Androids can take pictures that rival professional quality cameras. Gone are the days of fuzzy, pixelated cell phone photos. With a little education and editing magic, you can take photos that will look great on your website and social media!


Here’s how:


Focus on a single subject

A loud background and multiple different objects stuffed in one image can make for a crowded and confusing photo. Instead, try making a single thing the star of each picture. Crop out distractions, shoot against a simple background and focus your lens on the star of your photo. Remember, you can always take and post more than one shot if you have multiple items to shoot!


Use the rule of thirds

The rule of thirds is a technique used by photographers and artists to create balanced and eye-catching shots. To use this technique, turn on the grid in your camera. In iPhones, you can do this by going to Settings > Photos & Camera and enabling the Grid switch. You should place the most important things in the photo along the lines or on the corners where the lines intersect so that your photo is naturally balanced.


Utilize white space

White space (or negative space) is the empty space around your image. Leaving plenty of white space will draw attention to your subject and leave your photo feeling clean and focused. Tip: If you know your image will be used in conjunction with text (for example: on a flyer, website graphic, Instagram story etc.) plan to leave plenty of white space on the sides or top of your image to ensure that there will be a readable place for your text.


Find good lighting

Good lighting is the foundation of any great photo. We recommend using soft natural light whenever possible. Standard overhead lights can create harsh shadows and unnatural yellow hints. To combat this, take photos outside (just before sunset is best!), in a well-lit room or next to a window.


Consider Final Layout

If possible, it’s a good idea to consider the final placement of your image before you even take the photo. This will help you decide photo dimensions and orientation – should it be square? Landscape? Will it be a long photo used for Instagram photos?

Depending on the type of photo this can also help you decide on any extra camera features that might be useful. Blast mode will help you take great action shots and portrait mode is always recommended when taking pictures of people.


Experiment with apps

When you have your photo, it’s time to create some editing magic. There are a lot of different apps to help you edit your photos, but we recommend Facetune, VSCO and the Photoshop app to help you get your photo just right!


We know if you follow a few of these tips, you’ll be shooting pro photos in no time! Do you have another favorite app or tool that gets your photos just right? Send us a note and let us know what photo magic you can’t live without!

Facebook Top Fan Badges: What They Are and How To Use Them to Increase Engagement

Do you ever feel like your favorite brand’s biggest fan? Well, now you can prove it!


You might’ve already seen one of Facebook’s newest features, the top fan badge. What’s the deal with these badges and how do you use them?


Top fan badges, which pop up with a little star next to a user’s name, will display top fan status when a user comments on your posts. To get them, a user has to be one of the most active people on your page. Facebook hasn’t told us EXACTLY what it means to be “most active,” but we know that a mix of clicking on posts, liking things and leaving comments will do the trick.


Basically, if a user seems really interested in your page, Facebook will reward them with a tiny badge of honor. It’s positive reinforcement at its finest.


For you, it means your followers are more likely to interact with your page and feel proud doing it. It’s a win-win!


Here’s the fun part: If you want to encourage fans to earn top fan badges and ultimately engage more with your page, there are lots of fun games you can play to encourage interaction.


Our social media client, Tulsa State Fair, has been encouraging people to become top fans by offering random giveaways to Facebook top fans during fair season. So far, the page has seen a huge spike in interaction with more than 60 top fans now active on their Facebook page!


For pages hoping to follow in their footsteps, a giveaway of any sort will do! Tulsa is giving away free ride passes, but food vouchers, tokens, meet and greet passes, swag or any other fun item will work.


Another more discreet way of encouraging top fans is to send messages, thanking them for their interaction. You can even offer them a discount or a free item! This encourages them to stay active on your page.


To turn on top fan badges, go to your business page, click Settings in the top right corner, then click “Facebook Badges” in the left-hand sidebar.


Saffire will be having a bit of fun in the following weeks with top fans on our page! We encourage you all to join in on the fun and to come up with other creative ways to interact with your fans on your own page!

The Best Apps to Up Your Marketing A-Game

Social media apps make a marketer’s job 100 times easier by giving the tools needed to create content that is branded, engaging and much more fun. A marketer without their apps is like a cowboy without his rope!


One of the most common questions we get about social media is how to create engaging content that doesn’t break the bank. For us, the answer comes down to choosing the right apps! After testing out many apps on our own social media accounts and helping clients find their perfect matches, Saffire put together this list of our own go-to tools to help you choose the right apps for your organization.


Whether you want to create a nifty graphic to share on Instagram, make a cool video for Facebook or schedule and preview your posts ahead of time, the right app can make your process a breeze.


These our five favorite apps of the moment for upping your marketing a-game:


The Best App for Scheduling Posts: Later


Where to find it: or in your mobile app store.

Later is our go-to app for scheduling social media posts using our phones or internet browser! Our favorite feature is the preview setting, which allows users to see how posts will look on Instagram before posting, for that perfect curated look. We also love the calendar view, which can be viewed in both weekly and monthly formats and is perfect for an on-the-go content calendar that automatically posts to social media.


The Best App for Designing Graphics: Canva

Where to find it: or in your mobile app store.

We know you’ve probably heard of Canva by now, but it continues to be our favorite editing tool! Canva is a mobile app and in-browser website that allows you create your own beautiful graphics without any fancy software. It’s user-friendly and fun without losing any tools you’d expect in a good design software. Unlike some of the other apps we used that only had select fonts, colors and templates to choose from, Canva allows you to create your own graphics either with a template or from scratch. It’s one of the reasons we love Canva and use it almost every day. Not to mention, Canva has a huge library of royalty-free images and icons that come in handy for whatever graphics you dream of creating! If you’ve used Canva in the past but not recently, you’ll find that they have added some handy new features like a mobile-only video editor, compatibility with Dropbox, direct upload to MailChimp and more!


The Best App for Creating Stories: Over

Where to find it: In your mobile app store.

Over is great app for Instagram stories that allows you to overlay text and graphics onto your photos and videos. Like Canva, Over has tons of templates, stock photos, fonts and graphics to help you create the perfect on-brand content. We love Over for its Instagram story templates that allow you to make perfect curated stories that look just like your favorite influencer’s.


The Best App for Editing Photos: VSCO

Where to find it: In your mobile app store.

VSCO is a fan-favorite editing app for good reason. Add a pop to your photos by cropping, adjusting brightness and temperature and adding tons of free filters for a fun or more polished look. Our favorite feature is the favorites tab, which lets you save your favorite presets and filters to use at the click of a button.


The Best App for Videos: Biteable

Where to find it:

Biteable is a video creation tool billed as the “The World’s Simplest Video Maker.” While it’s only available on desktop for now, we can vouch for the fact that it’s pretty easy to use and can make some really cool videos. Whether you’re selecting from pre-designed templates or making a video all on your own, Biteable has great features including a video library, animation and text options to help you create an engaging video in just minutes. With their free plan, you can create five video projects a month, or upgrade for more flexibility.


There are so many cool apps to take your digital marketing to the next level, so don’t be afraid to try them out and let your creativity shine! Remember, on-brand graphics and engaging posts will always be in style. If you download these tools and decide you need more than just an app, Saffire is always a quick email away to help you reach your social media goals.


This article previously appeared in IFEA’s ie Magazine.

Are Boosted Posts Worth It? The Difference Between Boosted Posts and Facebook Ads

If you’re new to Facebook advertising, you might be wondering about boosted posts – like what they’re used for, how to set them up and whether they’re the same as Facebook ads (spoiler alert: they’re not!) While boosted posts sometimes get a bad rap, they can still be useful in your social media strategy.


In this guide, we’ll explain the ins-and-outs of boosted posts, what they’re used for and how to set them up.


Boosted Post Vs. Facebook Ad: What’s the difference?


Boosted posts are the most simple way to run an ad on Facebook. They don’t have the same types of targeting, features and power you can expect from a full Facebook ad, but they are a great option for anyone who is new to the ad world.


People love boosted posts because you can quickly and easily create them from content you already have on your feed! Just post your content, click “boost this post” and boom – you’re pretty much done.  Once started, boosted posts allow you to target for engagement (more likes or comments), traffic (more clicks to your website), or messages. With as little as a few clicks and $10, you can reach more people and increase your engagement with a boost!


Facebook ads are a little more tricky, but in turn they offer you much more power. To get started you’ll have to create an Ads Manager account and take some time to learn the ins-and-outs of the Facebook Ads world.


Anyone that’s ever been in the Facebook Ads Manager knows that it can be a long confusing process. Unlike boosted posts, Facebook ads open up a whole world of possibility when it comes to targeting. While you may target people who have been to your website with a boosted post, with Facebook ads you can get even deeper – like targeting people who have been to your website, are also moms with young children and who live in Texas. Plus, you’ll get many more ad objectives like conversions (getting people to take a specific action on your website like buying tickets or signing up for a newsletter), event responses and video views.  And don’t even get us started on all the different templates you can choose to show content in!


Just remember that Facebook ads won’t show up on your regular feed. Instead, they’ll be shown only to a specific audience that you select through targeting.


Should I Create a Boosted Post?


While full Facebook ads are always a good idea for organizations looking for more than just engagement, like merch or ticket sales, boosted posts still have their uses. They’re a great way to increase engagement on content already posted to your page in an algorithm that makes it hard for businesses to get noticed. Plus, they are cheaper and easier to use.


We recommend boosted posts to anyone who is just starting out. They’re a great way to get familiar with Facebook targeting and optimization, and it’s better to run boosted posts than no ads at all. Use boosted posts as a stepping stone until you’re ready to run full-blown Facebook ads. They will help you get comfortable with the ins-and-outs when you’re ready to take the leap!


If you find you’re still scared of setting foot inside the Facebook Ads Manager, there are tons of resources to help you get started with full Facebook ads (and Saffire is always here to help!)


So, I’ve Decided to Boost A Post. What Now?


Boosting a post is easy! Just follow these simple steps.


  1. Post your content. Include your photo or video and some fun, interesting text!
  2. Click the bright blue “Boost Post” button.
  3. Select your objective: Do you want to send people to your website, get more engagement on your post, or encourage people to send you messages?
  4. Choose your audience. Choose between targeting specific demographics, people who like your page or people who like your page and their friends.
  5. Select your budget. The minimum is $1 a day and at least $10. After you select your budget Facebook will give you an estimate of how many people they expect your post to reach.
  6. Set your post duration. This is how many days you want your post to run.
  7. Click boost.
  8. Congrats! You have a boosted post.



In the end, boosted posts are a great starting place, but we don’t recommend sticking with boosted posts forever. When you are ready to start creating full ads, reach out to Saffire or read more about getting started.

10 Mistakes You Might Be Making on Social Media

Ever put a ton of work into your social media, only to wonder later why your posts aren’t performing like you thought they would?


Here we break down the most common mistakes made on social media, so you can change your social media strategy to become a social media superstar!


  1. Ugly, bad or just plain uninteresting photos


2008 called and they want their flip phone photos back. It’s 2019, and we are officially in embedded far into the visual era. Brands with beautiful, creative and curated feeds are everywhere. Chances are that some of them are even your competition. Bad photos just don’t cut it anymore.


There’s just no excuse for bad, boring, pixelated photos anymore. Resources like Canva and Adobe Spark Post make it possible to create great-looking graphics without any experience, and even stock images (which once get a bad rep) are stepping their game up. It’s time to stop putting up just any old thing, and time to start really planning your posts – including finding the perfect image or graphic to really bring your message home.


  1. Writing like a robot


“Come to our event. We will have many fun things to do. We will have great food like hot dogs, hamburgers and fries. There will be rides and cool animals. You do not want to miss this!”


What’s wrong with this text? It’s not that it’s bad – it’s just that it’s boring! It doesn’t entertain, inspire or even call for an action. How many times have you seen text like this online? Copy like this is boring, unpersonal, and it belongs nowhere near social media! Social media is a place for fun and interaction! Don’t be afraid to show some personality and spunk. Before you post anything, try asking yourself “Do I actually talk like this? Would I say this to a friend?” If the answer is no, rewrite it!


  1. Outdated Information


Okay okay, we know that updating your profile information is not the most fun task on this list, but it’s an important one, nonetheless. Studies show that people are searching social media more and more to find their favorite businesses. That means that about sections, links and descriptions MUST be consistent or up to date or you could miss out on potential business. Do yourself a favor and check on these every few months.


  1. Not responding when people engage


Here’s the thing about social media – it’s meant to be social. Your posts and content first and foremost should be created to connect and engage with your followers. Nobody wants to engage by themselves! Too often we see organizations forget to respond to their fans, then wonder why their engagement starts to fall off!


Remember, Facebook wants you to talk to your followers. The algorithm views your comments and fans’ comments as equally important. That means that when you reply to comments on your posts, you improve your engagement rate, making it more likely that the algorithm will show people your posts. Plus, without engaging you miss the opportunity to talk directly with your customers, build positive relationships and even resolve customer service problems.


  1. Spamming people with too much content


This one is a biggie. Yes, we LOVE your content, but no we don’t want it 10 times a day. Social media is not a catch-all for every piece of information that you have for your customers. You still need to utilize emails, calls, messages and plain old in-person conversations. Don’t post every little thing on social media and expect to keep a captive audience. Limit posting to one to two times a day. Your followers will thank you.


  1. Not utilizing all of the features at your fingertips


Polls, recommendations, stories OH MY! There are so many different ways to post on social media in 2019. Don’t forget to try them all out. We’re not saying to go crazy with different features for every post (unless that’s your thing – then go for it!) but a good poll or carousel

have been shown to increase engagement and add an extra layer of entertainment to your feed.


  1. Not using videos


With tools like Biteable it’s now easier than ever to create fun and quick videos. And since Facebook is now basically a video streaming machine (Facebook execs predict Facebook will be ALL video and no text by 2021) it’s also more important than ever to jump on the video train. We know video takes a little more time and effort, but studies show that that the payoff is worth it.


  1. Too much promotion, not enough interaction


When was the last time you logged on to social media thinking “Ooooh! I just can’t wait to see all the ads!!”? My guess: probably never, and your followers are no different. We all put up with the occasional promo between our cat photos, baby announcements and Spongebob gifs, but nobody ever gets excited to see your sales pitches. So, do yourself a favor and keep your promo content short.


Promotion is necessary, but it should be used subtly and sparingly when it comes to social media. Obvious promotional content will get scrolled (and scrolled and scrolled) past. Too much promotional content might just land you an unfollow. Spend 80% of your time thinking of ways to entertain and delight your clients.


  1. Forgetting CTAs


Having an effective call to action is an important part of any digital content. You’re not just doing all this work for fun, right? So, don’t forget to let your audience what you want them to do. Plus, CTAs don’t always have to be all about the sell! They come in handy for regular posts too! Try asking your audience questions to encourage engagement or telling them to click on your newest blog post.




  1. Failing to follow a strategy


As fun and impactful as social media can be, without a plan it can also be a huge waste of time. We see this time and time again – organizations post on social media every once in a while, without a solid plan, then wonder why their page fails to grow or sell tickets. Here’s the thing: posting with no plan is not marketing. It’s taking a shot in the dark and hoping that something sticks.


Social media should be approached the same way as any other marketing campaign! You should set goals, choose your audience, select a budget and have a solid content calendar in place to help you measure your results.

What to Post on Social Media When You’re All Out of Ideas

We’ve all been there: It’s been days, maybe even weeks since you’ve posted on social media.


Then, that dreaded notification pops up from Facebook: “[So-and-so number of] people who like your page haven’t heard from you in a while. Write a post!”


So, what do you do when you know it’s time to post something, but your brain is drawing a blank? After checking your content calendar, of course, try using one of these five ideas to help you get creative on social media!


Here’s What to Post on Social Media When You’re All Out of Ideas:


  1. Participate in Fun Holidays


Who knows what day National Ferris Wheel Day is on? Hint: It shares the same day as everyone’s favorite date night! (Valentine’s Day!)


There are tons of fun holidays from National Ferris Wheel Day to National Best Friend Day that are perfect for adding to your social media calendar! Not only are they quick and easy content, but they’re a perfect way to participate in timely and highly shareable content!


As a festival or event, using national holidays to promote food and fun at your event is a no-brainer. Destinations and venues can find luck in highlighting local eats, partners and shared posts from your community.


Big E Donut Day


  1. User-Generated Content from Your Fans


There are lots of fun things about running social media for events, festivals and destinations, but possibly the best thing of all is running into people that ADORE spending time there! Luckily for us, people who love spending time at your event often love sharing photos.


User-generated content is a great way to fill your feed with content that is valuable, trustworthy and on-brand.


We recommend setting up a hashtag and asking your followers to tag you in their photos, that way there is an easy-to-find space where fans can share their posts.


Tulsa UGC

  1. Promote upcoming events or specials

Got a sweet event coming up that your followers just can’t miss? Post about it!


Even if your event is a few weeks or months away, try getting the excitement going with sneak peeks or behind the scenes footage! Not only does it open up the opportunity to create hype and promote your event – sneak peek content gives you another way to build a more authentic relationship with your followers.


Clay County Goat Yoga



  1. Ask Questions, Create Polls or Play Fun Games with Your Followers

Asking questions is one of the best ways to increase engagement on your social media! The best thing about using questions and polls is that it not only encourages comments, but it also gives insight into the personalities and preferences of your customers.


Here’s some fun ideas to get you started:

  • Would you rather…?
  • This or that?
  • If you could….?
  • Fill in the blank
  • What is your favorite…?

Ozark Empire Poll

  1. Participate in Daily Hashtags

Daily hashtags are popular hashtags on social media for certain days of the week. You’ve probably seen some of the popular ones like #MotivationMonday, #TravelTuesday or #ThrowbackThursday.


When in doubt, combine a daily hashtag with a fun photo! They’re a great way to fill your feed with content that is fun, shareable and creates extra reach.


Madera District Fair


There you have it: 5 ideas for posting on social media when you have no idea what to post. Get creative with these ideas, and we’re sure you could fill a whole calendar with them!


Good luck and happy posting!

How to *Actually* Sell Tickets with Facebook Ads in 4 Easy Steps

Billions of people use Facebook every single day. With numbers like that, it’s easy to see why Facebook is one of the best places to sell tickets for your event! Facebook ads offer an affordable but effective way to get your event in front of thousands – and even millions – of people online, all without ever leaving your office!


Here at Saffire, we truly believe that selling advance tickets online can make a world of difference for your event. Every year, we work with hundreds of different events. Though all of our clients are unique -different types, sizes and audiences – we all have the same goals: selling out fantastic events & making the process fast, easy and fun for customers! What’s easier than buying your ticket online and showing up completely worry-free?


Setting up Facebook ads for your event can be intimidating, but it is one of the best ways to get advanced sales up and running. We hear from clients every day wondering “Where do I go? What do I click? What should the ads look like, and who should I target?” The great news is that setting up ads can be easier than you think. Plus, if you are interested in running more advanced ads or need some additional help – Saffire is just one call away.


Here’s How to Create Facebook Ads That Actually Sell Tickets in 4 Easy Steps:


  1. Plan

Before you dive right into your Facebook ads, begin by creating a plan for your content. Creating a strategy will help you cut down time, reach the right audience and stay on track with your goals. Start by asking yourself a few questions:


What Is Your Goal for Each Ad?

Before you get started, it’s important to create a specific and actionable goal for what you’d like to accomplish with your ads. This many seem obvious. “We want to sell tickets – duh!” But keep in mind that people rarely buy tickets the first time they hear about an event. That’s why Saffire recommends creating a series – or “campaign” of multiple Facebook ads used to inform and excite your customers before eventually getting them to buy. For this reason, Facebook offers a few different types of ads meant to promote your event in different ways.


Whether your goal for this specific campaign is to gain awareness (we recommend running awareness campaigns three to six months before your event) or to get off the ground running with ticket sales, choose a goal that is measurable and realistic. For an awareness campaign, your goal might be something like reach 5,000 people. For ticket sales, try something like sell 500 tickets in two weeks.


What Is Your Budget?

There are a couple of different things that will affect the reach of your ad including your audience, engagement and budget. Decide on a budget early so you can plan out your campaign effectively. Generally, we recommend budgeting about $100 for a two-to-three week ad.



  1. Create Content

Once you’ve got your strategy planned and ready to go, it’s time to actually create your content. An effective Facebook ad requires two things: an eye-catching photo or video and copy for your description.


For your photo or video, we recommend choosing something eye-catching from a previous or similar event. Make sure that your graphic shows potential customers what there is to love about your event. What makes your event special? The amazing food? The superstar talent? Or maybe you’re running a really great deal or giveaway! Whatever it is, choose one FOMO-worthy feature and focus on that. Then write a description that draws people in. We recommend keeping it short and sweet, and don’t forget your call to action!


If your having trouble coming up with ideas, checking out ads from your competition is a great way to keep yourself in the game with fresh ideas. Check out Facebook’s new Ads Library to check out active campaigns.


  1. Target

Targeting is one of the most important pieces of creating an effective ad. What’s a great ad without the perfect people to show it to? When it comes to targeting your ad to the right people, there are a few things you should be thinking about:


  1. Area – Targeting your ad to people who live close by.
  2. Demographics – Targeting your ad to people who fit your audience demographics. This might mean targeting parents if your event is a family-friendly fair or targeting 21-35 year-olds if your event is a hip music festival.
  3. Interests – Targeting your ad to people who have liked similar things on Facebook. This might mean targeting people who already like your Facebook page, have liked similar events in the past or even people who follow your concert talent or partners!


Don’t forget to retarget, retarget, retarget! It’s easy for people to get distracted online. Sometimes all they need is a nudge (or 3) in the right direction. Studies have shown that people are 80% more likely to respond to a retargeting ad than a regular campaign! Don’t take that number for granted. It’s one of the most important reasons Saffire recommends creating a campaign instead of running just one ad – and it can be extremely effective!


There are a few ways you can use retargeting to work in your favor including: retargeting people that have interacted with another ad in your campaign, retargeting people that have bought tickets to a past event using custom audiences and retargeting people that have been on your website recently.


  1. Test, Refine & Do It Again


Finally, it’s time to let your ad run! Once your ad has been running for a day or two, you can check its performance in the Ads Manager. Over time, your analytics will be your guiding light to help you tweak your ads for the best results. Remember, Rome was not built in a day – and neither is a successful ad campaign. Testing and tweaking are the keys to figuring out your audience and creating ads the resonate.



If you’re still having trouble creating the perfect ad, have no fear! Saffire’s marketing team is available to help craft an ad that is just right for your event. Chat with your coach or salesperson to learn more about our ad services.