Facebook Top Fan Badges: What They Are and How To Use Them to Increase Engagement

Do you ever feel like your favorite brand’s biggest fan? Well, now you can prove it!

 

You might’ve already seen one of Facebook’s newest features, the top fan badge. What’s the deal with these badges and how do you use them?

 

Top fan badges, which pop up with a little star next to a user’s name, will display top fan status when a user comments on your posts. To get them, a user has to be one of the most active people on your page. Facebook hasn’t told us EXACTLY what it means to be “most active,” but we know that a mix of clicking on posts, liking things and leaving comments will do the trick.

 

Basically, if a user seems really interested in your page, Facebook will reward them with a tiny badge of honor. It’s positive reinforcement at its finest.

 

For you, it means your followers are more likely to interact with your page and feel proud doing it. It’s a win-win!

 

Here’s the fun part: If you want to encourage fans to earn top fan badges and ultimately engage more with your page, there are lots of fun games you can play to encourage interaction.

 

Our social media client, Tulsa State Fair, has been encouraging people to become top fans by offering random giveaways to Facebook top fans during fair season. So far, the page has seen a huge spike in interaction with more than 60 top fans now active on their Facebook page!

 

For pages hoping to follow in their footsteps, a giveaway of any sort will do! Tulsa is giving away free ride passes, but food vouchers, tokens, meet and greet passes, swag or any other fun item will work.

 

Another more discreet way of encouraging top fans is to send messages, thanking them for their interaction. You can even offer them a discount or a free item! This encourages them to stay active on your page.

 

To turn on top fan badges, go to your business page, click Settings in the top right corner, then click “Facebook Badges” in the left-hand sidebar.

 

Saffire will be having a bit of fun in the following weeks with top fans on our page! We encourage you all to join in on the fun and to come up with other creative ways to interact with your fans on your own page!