It’s June, which means extreme HEAT and the kids at home… ALL THE TIME! But, June also brings love and weddings! ♥♥♥ Check out this great article about how your destination can cash in on wedding tourism: Marketing love and marriage in tourism. Plus, we all know how annoying it can be to post to Instagram as a busy organization, so check out these 6 tools that schedule Instagram business posts to help you get a handle on your Instagram!
FLASH SALE! Everyone seems to be having a flash sale these days. But why? Because they work! Flash sales are a proven method of driving more people to your event or venue. Giving discounts is a way to pump up your fans and make them feel like they are getting a special deal. When utilized correctly, discounts can be an essential part of a successful promotional strategy. Most people do not go to events alone, so if someone gets a discounted ticket, there is a good chance they will end up bringing additional attendees that might even purchase tickets at full price, and of course, spend more while on site.
We came up with these six easy steps you can follow for a successful flash sale.
Define the Goals of the Flash Sale
Start by clearly defining what you want to accomplish. We all want to sell more tickets, but it is important to decide what type of tickets you need to sell.
- Do you need to increase the volume of people through the door?
- Does a concert need to have 75% or more attendance?
- Are there shows that need promotional help?
- Do you need to sell more of a certain type of ticket, be it children’s tickets or VIP seats?
Make it Simple
Don’t over complicate your sale if your goal is to sell more tickets. Sales that make customers jump through hoops and click on multiple pages to earn a discount will result in your customers becoming frustrated and less likely to purchase.
Define your Audience
Take the time to research which customers you want to target. The more focused the target audience, the easier it will be to develop a message. Targeting a specific audience does not mean you are necessarily excluding people that do not fit your criteria. It just allows you to focus your brand message on a specific audience that is more likely to buy tickets from you than other markets. Targeting is much more affordable, efficient, and effective way to reach potential ticket buyers. No one can afford to target everyone!
Pick the Right Time and Date
You want to make sure that your flash sale is at a convenient time. Sunday mornings are probably going to perform less than Friday at noon. It is important to keep the time window of your sale short. Don’t run a 4-day sale. Your goal is to create a sense of urgency. Make sure that your flash sale feels special. Don’t run a new sale every single week, this will make your sale less successful. We also recommend tracking the effectiveness of your sale times for future marketing plans.
Make Sure the Savings are Worth It
In the event industry, early sales can have a major impact on your bottom line. Flash sales help you better prepare for your event. The discount you are offering should be something that people will want to stop what they are doing to purchase your tickets. Only offering $1 off is not going to get people moving. The deal has to be worth your customer’s time.
Build the Hype
Announce your flash sale on all your social media channels and in an email blast. Announce the sale via press releases to your local media. (Make sure to get them the info early in the day so it can make the morning news!) Social media is a good place to focus your efforts as these platforms allow your customers to share the sale organically with their friends.
Running a flash sale can be an easy way for your event to get a boost in ticket sales and is a great tool to add to your marketing plans. Don’t get discouraged if your first attempt doesn’t create a Black Friday mob, like all things with social media and developing your brand, it will grow over time!