Pokemon Go Proves to be a ‘Catch’ for Marketers

With more than 100 million downloads and 20 million daily active users, Pokémon Go became the biggest craze of the summer. Launching all over the world, Pokémon Go creates a whole new realm of advertising which, by now, should be in your back pocket. Pokémon Go is everywhere and is used by an overwhelming number of people; so initially you might be thinking, how can I use this trend to my benefit?

The gamer’s (typically 21 to 27-year-old men) goal is to catch all of the Pokémon, which are creatures of different sizes and types spread throughout your geographical location and will randomly pop up when the app is open. Users also take advantage of the “PokéStops”, which are points on the game map used to collect “PokéBalls”. You can think of “Pokéballs” as small, ball-shaped cages used to store each Pokémon you collect. Users also travel to Pokémon Gyms, used for battling other Pokémon and trainers. The “PokéStops” and Gyms, are normally located near landmarks, statues, parks, churches, etc. which are strategically place to attract many people. This is where the marketing comes in. PokéStops could also be used as a tool by businesses to turn their location into a huge, profitable ad in the virtual world of Pokémon.

One example of an organization using this app to its advantage is the Brown County Fair, located in Aberdeen, SD. Currently they have 8 PokéStops on their fairgrounds and have decided to put them into their marketing strategy. The stops are located anywhere from the Bunny Barn to the Grandstands, which are an easy way to get traffic to these fairground locations. The fairgoers have the opportunity to see parts of the fair they otherwise might have never experienced!

If your organization doesn’t have a PokéStop, and you want one at that location, you can request one. The request forms are here: http://support.pokemongo.nianticlabs.com

Additionally, if your organization would like a Pokémon Gym on your location, a suggestion can be submitted at http://support.pokemongo.nianticlabs.com

 

Tips and Tricks

  • Make sure a few people in your organization have a Pokémon Go account, so they can purchase lures, which will help attract Pokémon to your location
  • Put up signs that warn people to stay out of restricted areas.
  • Get a Pokémon logo at each building or monument that has a PokéStop. Signage is important!
  • If a gym is on your property, give the leader of that particular free tickets or prizes if he or she is a leader at a certain time of the day (Advertise this on Social Media to attract more people to battle in the Gym).
  • This could provide incentive for other players to take over your particular gym. The prize for the winner of a PokéHunt or Gym leader could also be PokéCoins.

Staying up to date with the newest tech fads may seem overwhelming at first, but whether it’s giving an extra jump to a small business’s finances or helping double revenue in big corporations, Pokemon Go is a growing force not to be reckoned with.

Pokémon Go is free and available for download through the Apple App Store for iPhone users and the Google Play store for Android users.

 

We want to thank Michaela Liebl for being our Guest Blogger! Michaela is currently a student at Northern State University in Aberdeen, South Dakota. She is looking forward to a career in the fair or festival industries and is currently seeking internship opportunities. To contact Michaela about this article or about potential internship opportunities, please email her at michaela.liebl@wolves.northern.edu

 


 

WELCOME RED BLUFF ROUND-UP!

7Saddle on up! The Red Bluff Round-Up has joined the Saffire family and we couldn’t be any more excited! We look forward to working with such an energetic event.

The Round-Up includes a week of events throughout the community including a bowling tournament, foot race, pancake breakfast, street dance, antique shows, Chamber mixer, golf tournament, chili cook-off, parade, dances and much more. The event is a major income booster to the community filling hotels, restaurants and gasoline stations! Being a major PRCA spring rodeo, its timing is ideal for securing top stock contractors as well and world class contestants hungry for season points.

Stay tuned for a new website that’ll surely be “Best In Show”!

WELCOME EASTERN STATES EXPOSITION!

Untitled design (3)We are ecstatic to have the Eastern States Exposition join the Saffire family!

Eastern States Exposition: The home of The Big E has presented the finest livestock, the most innovative commercial, industrial and artistic developments, and the highest caliber of varied entertainment to the people of the Northeastern United States for more than eight decades. More than one million people now attend the 17-day Big E, an annual autumn extravaganza of entertainment, exhibits and agriculture – the culmination of a visionary idea first expressed by Joshua L. Brooks at the beginning of the 20th century.

We can’t wait to unveil this great web design! Stay tuned!!

WELCOME GONZALES TRAVEL!

12We are excited to have Gonzales Travel join the Saffire family! We are very much looking forward to working with the City of Gonzales to help showcase its amazing history!

Gonzales holds a unique place in Texas history as the site of the firing of the first shot for Texas independence. On October 2, 1835, eighteen townsmen stood on the bank of the Guadalupe River and refused to give up their small cannon to the Mexican Army. A flag was fashioned showing a black replica of the cannon on a white background with words that would echo through the years, “Come and Take it.” After the fall of the Alamo, General Sam Houston ordered the town of Gonzales burned. Later soldiers and townspeople returned to Gonzales to rebuild their town.

We can’t wait for everyone to see the great website we have for this beautiful city! Look out for updates on The Dirt!

EDISON FESTIVAL OF LIGHT

Hooray! We are so excited to have the Edison Festival of Light join the Saffire family!

The two-week celebration honors the Fort Myers winter resident, Thomas Alva Edison. There are many great events for all ages, including Day of Discovery, Mutt Strutt, Junior Fun Run, Junior Parade, Craft Show, 5K Race and the celebrated Grand Parade. The celebration honors innovation and strengthens community spirit and cultural history. All events are open to residents and visitors. Join us this year in commemorating the accomplishments of Thomas Edison through Southwest Florida’s finest family tradition.

We can’t wait to unveil the Edison Festival of Light’s new website! We’re sure it’ll be bright!